Moderation analysis: perceived risk as moderator
| Hypothesis | Path | Beta | SM (M) | SD | t-value | p-value | Decision |
|---|---|---|---|---|---|---|---|
| H8a | EC × NS → STA | 0.065 | 0.065 | 0.041 | 1.576 | 0.115 | Not Supported |
| H8b | EC × SS → STA | 0.124 | 0.123 | 0.066 | 1.880 | 0.060 | Not Supported |
| H8c | EC × AS → STA | −0.179 | −0.179 | 0.056 | 3.175 | 0.002 | Supported |
| H9 | PR × STA → STI | −0.155 | −0.155 | 0.026 | 5.936 | 0.000 | Supported |
| Conditional effects of AS on STA at different values of EC | |||||||
| Values of EC | Effects of AS on STA | ||||||
| Mean −1SD | −1.323 | 0.353* | |||||
| Mean | 0 | 0.159* | |||||
| Mean +1SD | 1.323 | 0.013(ns) | |||||
| Conditional effects of STA on STI at different values of PR | |||||||
| Values of PR | Effects of STA on STI | ||||||
| Mean −1SD | −1.323 | 0.453* | |||||
| Mean | 0 | 0.216* | |||||
| Mean +1SD | 1.323 | 0.021(ns) | |||||
| Hypothesis | Path | Beta | SM (M) | SD | Decision | ||
|---|---|---|---|---|---|---|---|
| EC × NS → STA | 0.065 | 0.065 | 0.041 | 1.576 | 0.115 | ||
| EC × SS → STA | 0.124 | 0.123 | 0.066 | 1.880 | 0.060 | ||
| EC × AS → STA | −0.179 | −0.179 | 0.056 | 3.175 | 0.002 | ||
| PR × STA → STI | −0.155 | −0.155 | 0.026 | 5.936 | 0.000 | ||
| Values of EC | Effects of AS on STA | ||||||
| Mean −1SD | −1.323 | 0.353* | |||||
| Mean | 0 | 0.159* | |||||
| Mean +1SD | 1.323 | 0.013(ns) | |||||
| Values of PR | Effects of STA on STI | ||||||
| Mean −1SD | −1.323 | 0.453* | |||||
| Mean | 0 | 0.216* | |||||
| Mean +1SD | 1.323 | 0.021(ns) | |||||
Note(s): **p < 0.05, *p < 0.01 ns: non-significant, SD: standard deviation
Novelty seeking = NS, Adventure seeking = AS, Space tourism intention = STI; Perceived risk = PR, Space tourism attitude = STA; Sensation seeking-SS; Environment Concern = EC
Source(s): The authors
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