Scales of variables in the model
| Concept | Items |
|---|---|
| Online innovation | 1.1 Online branding of Alisa makes them standout |
| 1.2 Online activities of Alisa are user friendly | |
| 1.3 I like the online configuration of Alisa website | |
| 1.4 Alisa's online website is attractive to customers | |
| Customer experience | 2.1 I am proud to be a customer of Alisa |
| 2.2 I like Alisa's prices | |
| 2.3 Alisa satisfies me any time I experience their services | |
| 2.4 I am satisfied with Alisa services online branding | |
| Repurchase intentions | 3.1 I will keep coming back to Alisa |
| 3.2 I will recommend Alisa to my friends and colleagues | |
| 3.3 if Alisa charges slightly higher than its competitors for the same service, I will still come to Alisa | |
| 3.4 I plan maintaining a long term relationship with Alisa |
| Concept | Items |
|---|---|
| Online innovation | 1.1 Online branding of Alisa makes them standout |
| 1.2 Online activities of Alisa are user friendly | |
| 1.3 I like the online configuration of Alisa website | |
| 1.4 Alisa's online website is attractive to customers | |
| Customer experience | 2.1 I am proud to be a customer of Alisa |
| 2.2 I like Alisa's prices | |
| 2.3 Alisa satisfies me any time I experience their services | |
| 2.4 I am satisfied with Alisa services online branding | |
| Repurchase intentions | 3.1 I will keep coming back to Alisa |
| 3.2 I will recommend Alisa to my friends and colleagues | |
| 3.3 if Alisa charges slightly higher than its competitors for the same service, I will still come to Alisa | |
| 3.4 I plan maintaining a long term relationship with Alisa |
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