Reliability and convergent validity
| Codes | Item | Mean | SD | Loading | Bootstrap t-values | α | C.R | AVE |
|---|---|---|---|---|---|---|---|---|
| Online innovation | 1.1 | 5.012 | 1.326 | 0.970** | 131.859 | 0.960 | 0.971 | 0.892 |
| 1.2 | 4.916 | 1.377 | 0.934** | 41.526 | ||||
| 1.3 | 4.934 | 1.313 | 0.957** | 82.471 | ||||
| 1.4 | 4.832 | 1.365 | 0.916** | 42.974 | ||||
| Customer experience | 2.1 | 4.299 | 1.574 | 0.950** | 59.039 | 0.963 | 0.973 | 0.900 |
| 2.2 | 4.311 | 1.505 | 0.959** | 77.640 | ||||
| 2.3 | 4.359 | 1.518 | 0.969** | 104.755 | ||||
| 2.4 | 4.335 | 1.467 | 0.916** | 35.451 | ||||
| Repurchase intentions | 3.1 | 4.425 | 1.569 | 0.849** | 19.635 | 0.929 | 0.949 | 0.824 |
| 3.2 | 4.467 | 1.488 | 0.935** | 60.190 | ||||
| 3.3 | 4.222 | 1.474 | 0.903** | 27.117 | ||||
| 3.4 | 4.353 | 1.473 | 0.943** | 68.429 |
| Codes | Item | Mean | SD | Loading | Bootstrap | C.R | AVE | |
|---|---|---|---|---|---|---|---|---|
| Online innovation | 1.1 | 5.012 | 1.326 | 0.970** | 131.859 | 0.960 | 0.971 | 0.892 |
| 1.2 | 4.916 | 1.377 | 0.934** | 41.526 | ||||
| 1.3 | 4.934 | 1.313 | 0.957** | 82.471 | ||||
| 1.4 | 4.832 | 1.365 | 0.916** | 42.974 | ||||
| Customer experience | 2.1 | 4.299 | 1.574 | 0.950** | 59.039 | 0.963 | 0.973 | 0.900 |
| 2.2 | 4.311 | 1.505 | 0.959** | 77.640 | ||||
| 2.3 | 4.359 | 1.518 | 0.969** | 104.755 | ||||
| 2.4 | 4.335 | 1.467 | 0.916** | 35.451 | ||||
| Repurchase intentions | 3.1 | 4.425 | 1.569 | 0.849** | 19.635 | 0.929 | 0.949 | 0.824 |
| 3.2 | 4.467 | 1.488 | 0.935** | 60.190 | ||||
| 3.3 | 4.222 | 1.474 | 0.903** | 27.117 | ||||
| 3.4 | 4.353 | 1.473 | 0.943** | 68.429 |
Note(s): **t-values are significant at p < 0.01
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.