Discriminant validity (square root of AVEs in italic-diagonal)
| Factor | Fornell–Larcker criterion | Heterotrait–monotrait ratio (HTMT) criterion | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 1 | 2 | 3 | |
| 1. Online innovation | 0.945 | |||||
| 2. Customer experience | 0.572 | 0.950 | 0.595 | |||
| 3. Repurchase intentions | 0.501 | 0.641 | 0.908 | 0.524 | 0.671 | |
| Factor | Fornell–Larcker criterion | Heterotrait–monotrait ratio (HTMT) criterion | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 1 | 2 | 3 | |
| 1. Online innovation | ||||||
| 2. Customer experience | 0.572 | 0.595 | ||||
| 3. Repurchase intentions | 0.501 | 0.641 | 0.524 | 0.671 | ||
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