Structural path results
| Hypothesis | Structural path | Path coefficient | t-value (Boostrap) | Hypothesis results |
|---|---|---|---|---|
| H1 | Online innovation → Repurchase intentions | 0.200* | 1.990 | Supported |
| H2 | Online innovation → Customer experience | 0.572** | 8.287 | Supported |
| H3 | Customer experience → Repurchase intentions | 0.526** | 5.462 | Supported |
| Hypothesis | Structural path | Path coefficient | Hypothesis results | |
|---|---|---|---|---|
| Online innovation → Repurchase intentions | 0.200* | 1.990 | Supported | |
| Online innovation → Customer experience | 0.572** | 8.287 | Supported | |
| Customer experience → Repurchase intentions | 0.526** | 5.462 | Supported |
Note(s): **t-values are significant at p < 0.01; *t-values are significant at p < 0.05
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