Mediation of customer experience on innovation and repurchase intentions
| Exogenous variables (x) | Path coefficient “a” | Path coefficient “b” | Path coefficient “c” | Indirect effect (a*b) | SD(ai*bi) | t | Mediation type | Proportion of mediation |
|---|---|---|---|---|---|---|---|---|
| Online innovation | 0.572** | 0.526** | 0.200* | 0.301 | 0.059 | 5.110 | Partial | 0.601 |
| Exogenous variables ( | Path coefficient “ | Path coefficient “ | Path coefficient “ | Indirect effect ( | SD( | Mediation type | Proportion of mediation | |
|---|---|---|---|---|---|---|---|---|
| Online innovation | 0.572** | 0.526** | 0.200* | 0.301 | 0.059 | 5.110 | Partial | 0.601 |
Note(s): **t-values are significant at p < 0.01; *t-value is significant at 0.05
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