Table 2 Mean, standard deviation and... | Emerald Publishing

Table 2

Mean, standard deviation and correlations

	Mean	Std. Deviation	Correlation
	Mean	Std. Deviation	1	2	3	4	5	6	7	8	9
(1) Brand identification	3.80	0.90	0.708
(2) Self-image expression	4.13	0.93	0.672	0.727
(3) Layout	4.54	0.95	0.523	0.671	0.769
(4) Natural environment	4.37	0.95	0.454	0.54	0.759	0.761
(5) Brand passion	4.45	0.93	0.63	0.649	0.657	0.573	0.756
(6) Brand love	4.52	0.94	0.545	0.621	0.677	0.698	0.695	0.738
(7) Brand pride	4.16	0.97	0.488	0.582	0.616	0.611	0.645	0.794	0.812
(8) Brand loyalty	4.12	0.94	0.568	0.522	0.499	0.522	0.689	0.717	0.642	0.733
(9) Customer experience	4.13	0.92	0.582	0.597	0.509	0.404	0.702	0.668	0.588	0.689	0.727

	Mean	Std. Deviation	Correlation
	Mean	Std. Deviation	1	2	3	4	5	6	7	8	9
(1) Brand identification	3.80	0.90	0.708
(2) Self-image expression	4.13	0.93	0.672	0.727
(3) Layout	4.54	0.95	0.523	0.671	0.769
(4) Natural environment	4.37	0.95	0.454	0.54	0.759	0.761
(5) Brand passion	4.45	0.93	0.63	0.649	0.657	0.573	0.756
(6) Brand love	4.52	0.94	0.545	0.621	0.677	0.698	0.695	0.738
(7) Brand pride	4.16	0.97	0.488	0.582	0.616	0.611	0.645	0.794	0.812
(8) Brand loyalty	4.12	0.94	0.568	0.522	0.499	0.522	0.689	0.717	0.642	0.733
(9) Customer experience	4.13	0.92	0.582	0.597	0.509	0.404	0.702	0.668	0.588	0.689	0.727

Note(s): The ‘italics’ are the average variances extracted (AVE) values