Measurement items
| Constructs | λ | t-value |
|---|---|---|
| Brand identification α = 0.748, CR = 0.751, AVE = 0.501 | ||
| When someone criticizes this restaurant brand, it feels like a personal insult | ||
| I am very interested in what others say about this restaurant brand | ||
| I feel very proud when people say good things about this restaurant brand | 0.682 | 16.818 |
| When I am referring to this restaurant brand, I usually say we rather than they | 0.738 | 18.504 |
| This restaurant brand's successes are my successes | 0.703 | 17.459 |
| Self-image expression α = 0.813, CR = 0.817, AVE = 0.529 | ||
| Using the services of this restaurant brand enhances my self-image | 0.752 | 20.115 |
| My friend's knowing that I eat from this restaurant brand improves my self-image | 0.782 | 21.212 |
| This restaurant brand fits with my ideal self-image | 0.722 | 19.047 |
| This restaurant brand fits with how I see myself in the future | 0.645 | 16.438 |
| Layout α = 0.849, CR = 0.852, AVE = 0.591 | ||
| This restaurant brand has visually attractive dining area | ||
| This restaurant brand has comfortable seats in dining room | 0.707 | 18.896 |
| This restaurant brand has visually attractive menu that reflects restaurant's image | 0.763 | 20.974 |
| The building design of this restaurant brand is visually attractive | 0.835 | 23.939 |
| I like the quality of live music in this restaurant brand | 0.765 | 21.067 |
| I like the light intensity of this restaurant brand | ||
| I like the room temperature of this restaurant brand | ||
| Sense of natural environment α = 0.872, CR = 0.873, AVE = 0.579 | ||
| Every part of this restaurant brand is made of natural materials | 0.756 | 20.782 |
| The atmosphere of this restaurant brand is natural | 0.755 | 20.735 |
| This restaurant brand has natural vegetation around it | 0.759 | 20.9 |
| This restaurant brand has a green atmosphere | 0.784 | 21.892 |
| Overall this restaurant brand's layout is natural | 0.75 | 20.56 |
| Brand passion α = 0.849, CR = 0.800, AVE = 0.572 | ||
| I am passionate about this restaurant brand | ||
| I have real trust in this restaurant brand | 0.709 | 18.545 |
| I feel really close to this restaurant brand | 0.804 | 21.98 |
| This restaurant brand makes me feel great delight | 0.753 | 20.089 |
| Brand love α = 0.835, CR = 0.827, AVE = 0.545 | ||
| I have a warm and comfortable relationship with this restaurant brand | 0.742 | 19.849 |
| I experience intimate communication with this restaurant brand | 0.728 | 19.32 |
| I received considerable emotional support from this brand | 0.781 | 21.49 |
| I feel emotionally close to this brand restaurant | 0.699 | 18.48 |
| Brand pride α = 0.862, CR = 0.886, AVE = 0.660 | ||
| I have a sense of pride when I use the services of this restaurant brand | 0.793 | 22.218 |
| I am proud of the special quality features of this restaurant brand | 0.886 | 26.182 |
| I am proud of the distinctive features of this restaurant brand | 0.787 | 22.274 |
| I am proud of the image of this restaurant brand | 0.78 | 20.26 |
| Brand loyalty α = 0.822, CR = 0.822, AVE = 0.538 | ||
| I will recommend this restaurant brand | 0.814 | 22.262 |
| I will continue to patronize the services of this restaurant | 0.807 | 22.323 |
| I will continue to patronize the other services of this restaurant | 0.675 | 16.765 |
| I will continue to patronize the services of this restaurant brand even if their prices exceed the average price | 0.615 | 15.441 |
| Customer experience α = 0.751, CR = 0.769, AVE = 0.528 | ||
| This restaurant brand makes a strong impression on my visual sense or other senses | 0.621 | 15.418 |
| I find this restaurant brand in a sensory way (something that you feel with your physical senses) | 0.799 | 21.239 |
| This restaurant brand induces feelings and sentiments | 0.749 | 19.536 |
| I engage in physical and behavioral actions when I use this restaurant brand | ||
| Constructs | ||
|---|---|---|
| When someone criticizes this restaurant brand, it feels like a personal insult | ||
| I am very interested in what others say about this restaurant brand | ||
| I feel very proud when people say good things about this restaurant brand | 0.682 | 16.818 |
| When I am referring to this restaurant brand, I usually say we rather than they | 0.738 | 18.504 |
| This restaurant brand's successes are my successes | 0.703 | 17.459 |
| Using the services of this restaurant brand enhances my self-image | 0.752 | 20.115 |
| My friend's knowing that I eat from this restaurant brand improves my self-image | 0.782 | 21.212 |
| This restaurant brand fits with my ideal self-image | 0.722 | 19.047 |
| This restaurant brand fits with how I see myself in the future | 0.645 | 16.438 |
| This restaurant brand has visually attractive dining area | ||
| This restaurant brand has comfortable seats in dining room | 0.707 | 18.896 |
| This restaurant brand has visually attractive menu that reflects restaurant's image | 0.763 | 20.974 |
| The building design of this restaurant brand is visually attractive | 0.835 | 23.939 |
| I like the quality of live music in this restaurant brand | 0.765 | 21.067 |
| I like the light intensity of this restaurant brand | ||
| I like the room temperature of this restaurant brand | ||
| Every part of this restaurant brand is made of natural materials | 0.756 | 20.782 |
| The atmosphere of this restaurant brand is natural | 0.755 | 20.735 |
| This restaurant brand has natural vegetation around it | 0.759 | 20.9 |
| This restaurant brand has a green atmosphere | 0.784 | 21.892 |
| Overall this restaurant brand's layout is natural | 0.75 | 20.56 |
| I am passionate about this restaurant brand | ||
| I have real trust in this restaurant brand | 0.709 | 18.545 |
| I feel really close to this restaurant brand | 0.804 | 21.98 |
| This restaurant brand makes me feel great delight | 0.753 | 20.089 |
| I have a warm and comfortable relationship with this restaurant brand | 0.742 | 19.849 |
| I experience intimate communication with this restaurant brand | 0.728 | 19.32 |
| I received considerable emotional support from this brand | 0.781 | 21.49 |
| I feel emotionally close to this brand restaurant | 0.699 | 18.48 |
| I have a sense of pride when I use the services of this restaurant brand | 0.793 | 22.218 |
| I am proud of the special quality features of this restaurant brand | 0.886 | 26.182 |
| I am proud of the distinctive features of this restaurant brand | 0.787 | 22.274 |
| I am proud of the image of this restaurant brand | 0.78 | 20.26 |
| I will recommend this restaurant brand | 0.814 | 22.262 |
| I will continue to patronize the services of this restaurant | 0.807 | 22.323 |
| I will continue to patronize the other services of this restaurant | 0.675 | 16.765 |
| I will continue to patronize the services of this restaurant brand even if their prices exceed the average price | 0.615 | 15.441 |
| This restaurant brand makes a strong impression on my visual sense or other senses | 0.621 | 15.418 |
| I find this restaurant brand in a sensory way (something that you feel with your physical senses) | 0.799 | 21.239 |
| This restaurant brand induces feelings and sentiments | 0.749 | 19.536 |
| I engage in physical and behavioral actions when I use this restaurant brand | ||
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