Table 19 Pre-COVID and Post-COVID... | Emerald Publishing

Table 19

Pre-COVID and Post-COVID breakup of cost components for Online Aggregators

Cost-wise breakup per order on online aggregators	Pre-COVID	Post-COVID
Average value of an order in (US $)	4	5.33
(Minus) amount taken by restaurant (US $)	3.066	4.13
(Equals) net revenue of aggregator App (US $)	0.93	1.20
(Minus) delivery cost (US $)	0.60	0.53
(Minus) support cost (US $)	0.066	0.106
(Minus) discount (US $)	0.266	0.133
(Minus) restaurant refund (US $)	0.066	0.066
(Equals) contribution margin (US $)	(–0.066)	0.360
(Minus) marketing + fixed cost (US $)	0.333	0.266
(Equals) EBITDA for the delivery food-tech aggregator (US $)	(–0.40)	0.0933

Cost-wise breakup per order on online aggregators	Pre-COVID	Post-COVID
Average value of an order in (US $)	4	5.33
(Minus) amount taken by restaurant (US $)	3.066	4.13
(Equals) net revenue of aggregator App (US $)	0.93	1.20
(Minus) delivery cost (US $)	0.60	0.53
(Minus) support cost (US $)	0.066	0.106
(Minus) discount (US $)	0.266	0.133
(Minus) restaurant refund (US $)	0.066	0.066
(Equals) contribution margin (US $)	(–0.066)	0.360
(Minus) marketing + fixed cost (US $)	0.333	0.266
(Equals) EBITDA for the delivery food-tech aggregator (US $)	(–0.40)	0.0933

Note(s): Revenue distribution is calculated in constant 2021 dollars. 1 US $ = 75 INR

Source(s): HSBC in S.H. (2021)