Table V Highlights for the Shakti... | Emerald Publishing

Table V

Highlights for the Shakti+ project

	Shakti+
Main goal	Promote positive nutritional and health behavior and enhance the effectiveness of the distribution network to ensure high customer reach for Unilever products
Input, activities and outputs – intermediary interventions	Supply chain development: capacity building, marketing strategy development, implementation support for the Shakti+ distribution model, partnership facilitation and mediation Enterprise development: advisory services, input for the development of the project strategy
Outcomes	Increased availability and acceptability of the product. Increased awareness for nutritional messages and increased demand
Impact	Improved skills of micro-entrepreneurs (through capacity building), recognition in the communities and families of the women micro-entrepreneurs Behavioral change through behavioral messages and nutritional products for BoP consumers
Project-specific highlights	Tensions between priorities of the business and social sector Trade-offs between cost effectiveness and implementation of educational elements Importance of the value proposition for micro-entrepreneurs in the sales network

	Shakti+
Main goal	Promote positive nutritional and health behavior and enhance the effectiveness of the distribution network to ensure high customer reach for Unilever products
Input, activities and outputs – intermediary interventions	Supply chain development: capacity building, marketing strategy development, implementation support for the Shakti+ distribution model, partnership facilitation and mediationEnterprise development: advisory services, input for the development of the project strategy
Outcomes	Increased availability and acceptability of the product.Increased awareness for nutritional messages and increased demand
Impact	Improved skills of micro-entrepreneurs (through capacity building), recognition in the communities and families of the women micro-entrepreneursBehavioral change through behavioral messages and nutritional products for BoP consumers
Project-specific highlights	Tensions between priorities of the business and social sectorTrade-offs between cost effectiveness and implementation of educational elementsImportance of the value proposition for micro-entrepreneurs in the sales network