Table VII Highlights for CTAE and GUTS... | Emerald Publishing

Table VII

Highlights for CTAE and GUTS projects

	CTAE	GUTS
Main goal	Marketing and distribution of nutritious foods for low-income customers
Input, activities and outputs – intermediary interventions	Market development: increase availability and access for BoP consumers, increasing awareness of BoP consumers characteristics Supply chain development: design and implementation of marketing and distribution approach Enterprise development: capacity building, training, strategy development, implementation support	Supply chain development: new product development, new distribution channel (design, launch, pilot and scale up) and marketing strategy development, implementation support, packaging design Market development: adoption of existing knowledge in new contexts
Outcomes	Increase in acceptability and awareness of the product Improved appropriateness of product through higher quality and hygiene standards	Developed appropriate product in terms of social and cultural aspects Improved affordability of products – cutting margins to decrease consumer price Improved availability of products for remote communities through the door-to-door distribution model
Impact	Significant sales growth and increase in reached people (scale) Commitment of the management team illustrated through independent investments (sustainability)	Continuous dialog between women entrepreneurs and consumers around nutrition (social capital and behavioral change) Additional income of sales ladies through micro-entrepreneurship opportunities created by the project
Project-specific highlights	Scarce internal capacities of CTAE Importance of local presence Importance of showcasing pilot results to foster adoption of pro-poor strategies	Strong ownership of GUTS Agro Importance of local presence Trade-offs between affordability and acceptability Profitability of micro-entrepreneurial activity in the sales network

	CTAE	GUTS
Main goal	Marketing and distribution of nutritious foods for low-income customers
Input, activities and outputs – intermediary interventions	Market development: increase availability and access for BoP consumers, increasing awareness of BoP consumers characteristicsSupply chain development: design and implementation of marketing and distribution approachEnterprise development: capacity building, training, strategy development, implementation support	Supply chain development: new product development, new distribution channel (design, launch, pilot and scale up) and marketing strategy development, implementation support, packaging designMarket development: adoption of existing knowledge in new contexts
Outcomes	Increase in acceptability and awareness of the productImproved appropriateness of product through higher quality and hygiene standards	Developed appropriate product in terms of social and cultural aspectsImproved affordability of products – cutting margins to decrease consumer priceImproved availability of products for remote communities through the door-to-door distribution model
Impact	Significant sales growth and increase in reached people (scale)Commitment of the management team illustrated through independent investments (sustainability)	Continuous dialog between women entrepreneurs and consumers around nutrition (social capital and behavioral change)Additional income of sales ladies through micro-entrepreneurship opportunities created by the project
Project-specific highlights	Scarce internal capacities of CTAEImportance of local presenceImportance of showcasing pilot results to foster adoption of pro-poor strategies	Strong ownership of GUTS AgroImportance of local presenceTrade-offs between affordability and acceptabilityProfitability of micro-entrepreneurial activity in the sales network