Table 5

Theory keywords, frequency and total link strength

No.KeywordOccurrencesTotal link strength
 1attitudes10
 2awareness and perception10
 3data agency10
 4data trusts10
 5data use20
 6decision-making20
 7dynamic capability theory10
 8firm performance20
 9knowledge management20
10learning10
11motivation20
12network graph11
13personality type10
14security and privacy10
15semantics10
16social and cultural anthropology10
17text mining21
18transactions controlled semantic model10
19trust10

Note:

Based on the occurrences and total link strength in Table 5, there is dearth of theories in data economy research stream

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