Table 1 Sample information Items...

Table 1

Sample information

	Items	Percentage	Respondents		Items	Percentage	Respondents
Age	18–25 years	0.63%	2	Annual household income	Less than $30,000	13.97%	44
	26–30 years	7.62%	24		$30,000–$80,000	22.54%	71
	31–40 years	28.89%	91		$80,000–$150,000	25.71%	81
	41–50 years	24.44%	77		$150,000–$300,000	20.95%	66
	51–60 years	14.60%	46		$300,000 or more	16.83%	53
	60 years and above	23.81%	75		Total	100%	315
	60 years and above	23.81%	75	The time you spend shopping online or looking up product information every day	0–1 h	55.24%	174
	Total	100%	315		1–3 h	32.38%	102
Marital Status	Unmarried	17.46%	55		3–5 h	8.25%	26
	Married	82.54%	260		5–7 h	1.59%	5
	Total	100%	315		Over 7 h	2.54%	8
Education	Elementary School	1.27%	4		Total	100%	315
	Middle School	13.02%	41	Geographic origin	East China	31.43%	99
	High School	6.67%	21		West China	21.59%	68
	College	9.52%	30		South China	20.95%	66
	Bachelor’s degree	49.52%	156		North China	26.03%	82
	Master’s degree	20.00%	63		Total	100%	315
	Total	100%	315
Gender	Male	51.75%	163
	Female	48.25%	152
	Total	100%	315

	Items	Percentage	Respondents		Items	Percentage	Respondents
Age	18–25 years	0.63%	2	Annual household income	Less than $30,000	13.97%	44
	26–30 years	7.62%	24		$30,000–$80,000	22.54%	71
	31–40 years	28.89%	91		$80,000–$150,000	25.71%	81
	41–50 years	24.44%	77		$150,000–$300,000	20.95%	66
	51–60 years	14.60%	46		$300,000 or more	16.83%	53
	60 years and above	23.81%	75		Total	100%	315
	60 years and above	23.81%	75	The time you spend shopping online or looking up product information every day	0–1 h	55.24%	174
	Total	100%	315		1–3 h	32.38%	102
Marital Status	Unmarried	17.46%	55		3–5 h	8.25%	26
	Married	82.54%	260		5–7 h	1.59%	5
	Total	100%	315		Over 7 h	2.54%	8
Education	Elementary School	1.27%	4		Total	100%	315
	Middle School	13.02%	41	Geographic origin	East China	31.43%	99
	High School	6.67%	21		West China	21.59%	68
	College	9.52%	30		South China	20.95%	66
	Bachelor’s degree	49.52%	156		North China	26.03%	82
	Master’s degree	20.00%	63		Total	100%	315
	Total	100%	315
Gender	Male	51.75%	163
	Female	48.25%	152
	Total	100%	315

Source(s): Authors’ elaboration

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