Results of correlation analysis
| SMAs | STEI | TPV | TBIs | |
|---|---|---|---|---|
| SMAs | 1.000 | |||
| STEI | 0.469*** | 1.000 | ||
| TPV | 0.307*** | 0.144 | 1.000 | |
| TBIs | 0.355** | 0.296** | 0.300*** | 1.000 |
| SMAs | STEI | TPV | TBIs | |
|---|---|---|---|---|
| SMAs | 1.000 | |||
| STEI | 0.469*** | 1.000 | ||
| TPV | 0.307*** | 0.144 | 1.000 | |
| TBIs | 0.355** | 0.296** | 0.300*** | 1.000 |
Note(s): SMAs = Sustainable marketing activities; STEI=Sports tourism event image; TPV = Tourists’ perceived value; TBIs = Tourists’ behavioral intentions. **p < 0.01, ***p < 0.001
Source(s): Authors’ elaboration
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