Table 5 Results of discriminant validity... | Emerald Publishing

Table 5

Results of discriminant validity tests of the variables

	SMAs	STEI	TPV	TBIs
Sustainable marketing activities (SMAs)	0.827
Sports tourism event image (STEI)	0.469	0.892
Tourists’ perceived value (TPV)	0.307	0.144	0.846
Tourists’ behavioral intentions (TBIs)	0.355	0.296	0.300	0.910

	SMAs	STEI	TPV	TBIs
Sustainable marketing activities (SMAs)	0.827
Sports tourism event image (STEI)	0.469	0.892
Tourists’ perceived value (TPV)	0.307	0.144	0.846
Tourists’ behavioral intentions (TBIs)	0.355	0.296	0.300	0.910

Source(s): Authors’ elaboration