Table 6 Results of the structural...

Table 6

Results of the structural equation modeling test

Path			Estimate	S.E.	C.R.	p	Conclusion
SMAs	→	STEI	0.520***	0.066	7.909	0.000	H1 Supported
SMAs	→	TPV	0.318***	0.063	5.035	0.000	H2 Supported
SMAs	→	TBIs	0.222**	0.069	3.193	0.001	H3 Supported
STEI	→	TBIs	0.156**	0.059	2.648	0.008	H4 Supported
TPV	→	TBIs	0.213***	0.059	3.633	0.000	H5 Supported

Path			Estimate	S.E.	C.R.	p	Conclusion
SMAs	→	STEI	0.520***	0.066	7.909	0.000	H1 Supported
SMAs	→	TPV	0.318***	0.063	5.035	0.000	H2 Supported
SMAs	→	TBIs	0.222**	0.069	3.193	0.001	H3 Supported
STEI	→	TBIs	0.156**	0.059	2.648	0.008	H4 Supported
TPV	→	TBIs	0.213***	0.059	3.633	0.000	H5 Supported

Note(s): SMAs = Sustainable marketing activities; STEI=Sports tourism event image; TPV = Tourists’ perceived value; TBIs = Tourists’ behavioral intentions. ** = p < 0.01, ***p < 0.001

Source(s): Authors’ elaboration

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