Table 7 Bootstrapping effects and 95%...

Table 7

Bootstrapping effects and 95% confidence intervals (CI) for the mediation model

	Effect	p-value	95% confidence interval		Conclusion
	Effect	p-value	Lower bound	Upper bound	Conclusion
SMAs → STEI → TBIs	0.081*	0.017	0.014	0.160	H4a Supported
SMAs → TPV → TBIs	0.068**	0.001	0.029	0.132	H5a Supported
Total indirect effect	0.148**	0.001	0.074	0.247	–

	Effect	p-value	95% confidence interval		Conclusion
	Effect	p-value	Lower bound	Upper bound	Conclusion
SMAs → STEI → TBIs	0.081*	0.017	0.014	0.160	H4a Supported
SMAs → TPV → TBIs	0.068**	0.001	0.029	0.132	H5a Supported
Total indirect effect	0.148**	0.001	0.074	0.247	–

Note(s): SMAs = Sustainable marketing activities; STEI=Sports tourism event image; TPV = Tourists’ perceived value; TBIs = Tourists’ behavioral intentions, * = p < 0.05, ** = p < 0.01

Source(s): Authors’ elaboration

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