Conceptual model of intention to purchase rapid tests
| Modifiable factors | Individual beliefs | Actions |
|---|---|---|
| Age Gender Geographic location Education Income | Price (Perceived barrier to preventive action) Health status (Perceived susceptibility to disease) Symptomatology (Perceived severity of disease) | Purchase intention |
| Modifiable factors | Individual beliefs | Actions |
|---|---|---|
| Age | Price (Perceived barrier to preventive action) | Purchase intention |
Source(s): Adaptation of the HBM by Rosenstock et al. (1988) in the Mexican context
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