Protective and corrective impression management techniques
| Impression management technique | Preventive “Avoid embarrassment”* | Corrective “Compensate for incidents not avoided”** |
| Defensive techniques | Protect own performance
| |
| Protective techniques | Protect others' performances
| |
| Impression management technique | Preventive | Corrective |
| Defensive techniques | Protect own performance Dramaturgical loyalty Dramaturgical discipline Dramaturgical circumspection: “keeping close to the facts”*** | |
| Protective techniques | Protect others' performances Exercise tact Ignore embarrassing moments Accept excuses provided | |
Source(s): Goffman (1959, *p. 13, **p. 212, ***p. 220)
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