Table 1.

Impact of origin and ethical information on consumer perceptions.

Attribute (mean rank)
Food riskAnimal welfarePurchase intentionDeliciousnessCarbon footprintEnergy density
Country of origin and ethical informationControl7571.502162.967576.327232.776873.947299.66
UK6316.59 **2734.60 **9027.29 **8483.08 **5461.25 **7291.54
EU6923.23 **2629.62 **7875.987693.21 *7279.07 *7303.49
China9108.08 **1516.46 **5109.13 **5589.97 **9123.30 **7376.56
USA8156.81 **1897.95 *5999.61 **6307.23 **8860.79 **7565.89
Organic6670.12 **3118.94 **7629.407844.85 **6721.607211.76
Fairtrade6559.97 **3043.96 **8088.76 *8155.39 **6986.557257.60
*p<.05, **p<.001 (2-tailed) vs. control (unlabelled).

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