Impact of origin and ethical information on consumer perceptions.
| Attribute (mean rank) | |||||||
|---|---|---|---|---|---|---|---|
| Food risk | Animal welfare | Purchase intention | Deliciousness | Carbon footprint | Energy density | ||
| Country of origin and ethical information | Control | 7571.50 | 2162.96 | 7576.32 | 7232.77 | 6873.94 | 7299.66 |
| UK | 6316.59 ** | 2734.60 ** | 9027.29 ** | 8483.08 ** | 5461.25 ** | 7291.54 | |
| EU | 6923.23 ** | 2629.62 ** | 7875.98 | 7693.21 * | 7279.07 * | 7303.49 | |
| China | 9108.08 ** | 1516.46 ** | 5109.13 ** | 5589.97 ** | 9123.30 ** | 7376.56 | |
| USA | 8156.81 ** | 1897.95 * | 5999.61 ** | 6307.23 ** | 8860.79 ** | 7565.89 | |
| Organic | 6670.12 ** | 3118.94 ** | 7629.40 | 7844.85 ** | 6721.60 | 7211.76 | |
| Fairtrade | 6559.97 ** | 3043.96 ** | 8088.76 * | 8155.39 ** | 6986.55 | 7257.60 | |
| Attribute (mean rank) | |||||||
|---|---|---|---|---|---|---|---|
| Food risk | Animal welfare | Purchase intention | Deliciousness | Carbon footprint | Energy density | ||
| Country of origin and ethical information | Control | 7571.50 | 2162.96 | 7576.32 | 7232.77 | 6873.94 | 7299.66 |
| UK | 6316.59 ** | 2734.60 ** | 9027.29 ** | 8483.08 ** | 5461.25 ** | 7291.54 | |
| EU | 6923.23 ** | 2629.62 ** | 7875.98 | 7693.21 * | 7279.07 * | 7303.49 | |
| China | 9108.08 ** | 1516.46 ** | 5109.13 ** | 5589.97 ** | 9123.30 ** | 7376.56 | |
| USA | 8156.81 ** | 1897.95 * | 5999.61 ** | 6307.23 ** | 8860.79 ** | 7565.89 | |
| Organic | 6670.12 ** | 3118.94 ** | 7629.40 | 7844.85 ** | 6721.60 | 7211.76 | |
| Fairtrade | 6559.97 ** | 3043.96 ** | 8088.76 * | 8155.39 ** | 6986.55 | 7257.60 | |
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