Variables and indicators
| Variables | Items | Factor loadings | Cronbach α | CR | AVE |
|---|---|---|---|---|---|
| VALUE FOR MONEY Kuo et al. (2009) | VM1: My mobile service company offers affordable services VM2: My mobile service company offers a good value for money relationship VM3: My mobile service company provides me with multiple benefits VM4: My mobile service company provides value-added services, which are worth for me | 0.774 0.877 0.848 0.876 | 0.906 | 0.902 | 0.710 |
| CORPORATE IMAGE Deng et al. (2010) | IMAG2: My mobile service company has a good image, compared to other mobile service companies IMAG3: My mobile service company has a good image among customers | 0.858 0.909 | 0.869 | 0.870 | 0.768 |
| INVOLVEMENT Swilley and Golsmith (2007) | INVOL2: Mobile services are important to me INVOL3: I have great knowledge about mobile services INVOL4: Mobile services strongly influence my life | 0.718 0.870 0.702 | 0.782 | 0.815 | 0.615 |
| SEARCH EFFORT Bigné et al. (2011) | SEAR1: I reviewed a great amount of information before contracting mobile services SEAR2: I visited numerous companies and compared different services before I selected my company SEAR3: I spent a lot of time searching for information about mobile services before I contracted with my company | 0.762 0.768 0.895 | 0.846 | 0.850 | 0.602 |
| SWITCHING BEHAVIOR Bansal et al. (2005) | SWITC1: I have the intention to switch my mobile services company SWITC2: I regret to have subscribed the contract with my company | 0.744 0.742 | 0.715 | 0.712 | 0.559 |
| SATISFACTION Oliver (1997) | SAT1: I am satisfied with the service provided by my company SAT2: My company meets my needs perfectly SAT3: My company gives me the service I expect from a mobile service company SAT4: My overall satisfaction with the service provided by my company is… | 0.859 0.836 0.855 0.886 | 0.907 | 0.902 | 0.710 |
| LOYALTY Oliver (1999) | LOY1: If I had to contract mobile services again, I would chose the same company LOY2: I consider myself loyal to my mobile services company LOY3: I will continue my subscription with my company | 0.879 0.912 0.876 | 0.909 | 0.910 | 0.781 |
| Variables | Items | Factor loadings | Cronbach | CR | AVE |
|---|---|---|---|---|---|
| VALUE FOR MONEY | VM1: My mobile service company offers affordable services | ||||
| CORPORATE IMAGE | IMAG2: My mobile service company has a good image, compared to other mobile service companies | ||||
| INVOLVEMENT | INVOL2: Mobile services are important to me | 0.718 | 0.782 | 0.815 | 0.615 |
| SEARCH EFFORT | SEAR1: I reviewed a great amount of information before contracting mobile services | ||||
| SWITCHING BEHAVIOR | SWITC1: I have the intention to switch my mobile services company | ||||
| SATISFACTION | SAT1: I am satisfied with the service provided by my company | ||||
| LOYALTY | LOY1: If I had to contract mobile services again, I would chose the same company |
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.