Table 1. Variables and indicators... | Emerald Publishing

Table 1.

Variables and indicators

Variables	Items	Factor loadings	Cronbach α	CR	AVE
VALUE FOR MONEY Kuo et al. (2009)	VM1: My mobile service company offers affordable services VM2: My mobile service company offers a good value for money relationship VM3: My mobile service company provides me with multiple benefits VM4: My mobile service company provides value-added services, which are worth for me	0.774 0.877 0.848 0.876	0.906	0.902	0.710
CORPORATE IMAGE Deng et al. (2010)	IMAG2: My mobile service company has a good image, compared to other mobile service companies IMAG3: My mobile service company has a good image among customers	0.858 0.909	0.869	0.870	0.768
INVOLVEMENT Swilley and Golsmith (2007)	INVOL2: Mobile services are important to me INVOL3: I have great knowledge about mobile services INVOL4: Mobile services strongly influence my life	0.718 0.870 0.702	0.782	0.815	0.615
SEARCH EFFORT Bigné et al. (2011)	SEAR1: I reviewed a great amount of information before contracting mobile services SEAR2: I visited numerous companies and compared different services before I selected my company SEAR3: I spent a lot of time searching for information about mobile services before I contracted with my company	0.762 0.768 0.895	0.846	0.850	0.602
SWITCHING BEHAVIOR Bansal et al. (2005)	SWITC1: I have the intention to switch my mobile services company SWITC2: I regret to have subscribed the contract with my company	0.744 0.742	0.715	0.712	0.559
SATISFACTION Oliver (1997)	SAT1: I am satisfied with the service provided by my company SAT2: My company meets my needs perfectly SAT3: My company gives me the service I expect from a mobile service company SAT4: My overall satisfaction with the service provided by my company is…	0.859 0.836 0.855 0.886	0.907	0.902	0.710
LOYALTY Oliver (1999)	LOY1: If I had to contract mobile services again, I would chose the same company LOY2: I consider myself loyal to my mobile services company LOY3: I will continue my subscription with my company	0.879 0.912 0.876	0.909	0.910	0.781

Variables	Items	Factor loadings	Cronbach α	CR	AVE
VALUE FOR MONEYKuo et al. (2009)	VM1: My mobile service company offers affordable servicesVM2: My mobile service company offers a good value for money relationshipVM3: My mobile service company provides me with multiple benefitsVM4: My mobile service company provides value-added services, which are worth for me	0.7740.8770.8480.876	0.906	0.902	0.710
CORPORATE IMAGEDeng et al. (2010)	IMAG2: My mobile service company has a good image, compared to other mobile service companiesIMAG3: My mobile service company has a good image among customers	0.8580.909	0.869	0.870	0.768
INVOLVEMENTSwilley and Golsmith (2007)	INVOL2: Mobile services are important to meINVOL3: I have great knowledge about mobile servicesINVOL4: Mobile services strongly influence my life	0.7180.8700.702	0.782	0.815	0.615
SEARCH EFFORTBigné et al. (2011)	SEAR1: I reviewed a great amount of information before contracting mobile servicesSEAR2: I visited numerous companies and compared different services before I selected my companySEAR3: I spent a lot of time searching for information about mobile services before I contracted with my company	0.7620.7680.895	0.846	0.850	0.602
SWITCHING BEHAVIORBansal et al. (2005)	SWITC1: I have the intention to switch my mobile services companySWITC2: I regret to have subscribed the contract with my company	0.7440.742	0.715	0.712	0.559
SATISFACTIONOliver (1997)	SAT1: I am satisfied with the service provided by my companySAT2: My company meets my needs perfectlySAT3: My company gives me the service I expect from a mobile service companySAT4: My overall satisfaction with the service provided by my company is…	0.8590.8360.8550.886	0.907	0.902	0.710
LOYALTYOliver (1999)	LOY1: If I had to contract mobile services again, I would chose the same companyLOY2: I consider myself loyal to my mobile services companyLOY3: I will continue my subscription with my company	0.8790.9120.876	0.909	0.910	0.781