Table 2. Matrix of correlations... | Emerald Publishing

Table 2.

Matrix of correlations

Constructs	Correlation coefficients
Constructs	VM	Corp.	Involv.	Search.	Switch	Sat.	Loy.
Value for money	0.842
Corporate image	0.565	0.876
Involvement	0.317	0.282	0.784
Search effort	0.206	0.184	0.482	0.776
Switching intention	0.327	−0.552	−0.220	0.482	0.748
Satisfaction	0.519	0.583	0.301	0.223	−0.689	0.843
Loyalty	0.623	0.541	0.257	0.179	−0.519	0.584	0.884

Constructs	Correlation coefficients
Constructs	VM	Corp.	Involv.	Search.	Switch	Sat.	Loy.
Value for money	0.842
Corporate image	0.565	0.876
Involvement	0.317	0.282	0.784
Search effort	0.206	0.184	0.482	0.776
Switching intention	0.327	−0.552	−0.220	0.482	0.748
Satisfaction	0.519	0.583	0.301	0.223	−0.689	0.843
Loyalty	0.623	0.541	0.257	0.179	−0.519	0.584	0.884

Note:

The diagonal values in italic represent the square root of the AVE