Table 4. Description of four-cluster...

Table 4.

Description of four-cluster group solution (results are shown in %)

Variables	Indicators	Service connoisseurs (n = 196)	Uninvolved pragmatics (n = 98)	Potential switchers (n = 136	Delighted loyal (n = 138)	χ² test
Variables	Indicators	Service connoisseurs (n = 196)	Uninvolved pragmatics (n = 98)	Potential switchers (n = 136	Delighted loyal (n = 138)	χ² value	Significance (p < 0.005)
Type of subscription contract	Prepaid card	11.3	2.6	10.4	2.8	4.107	0.006
	Lock-in contract	68.8	89.1	44.5	69.1
	Free contract	19.9	8.3	45.1	28.1
Subsidized/not subsidized mobile device	Not subsidized mobile handset	1.3	14.2	28.7	17.8	1.023	0.204
	Totally subsidized handset	14.1	40.4	30.1	53.5
	Partially subsidized handset	47.0	41.9	39.3	28.0
	Second-hand purchase	37.6	3.5	1.9	0.7
Age	Less than 20 years	4.6	8.5	6.2	9.4	0.834	0.612
	21-30 years	6.9	43.7	86.7	51.5
	31-40 years	72.5	26.3	5.6	25.7
	41-50 years	15.0	20.2	1.5	10.6
	Older than 50	5.6	1.3	–	2.8
Household income level (euro/month)	6,000-12,000	–	4.9	–	–	5.702	0.001
	12,000-18,000	9.3	12.5	45.6	40.0
	18,000-24,000	24.2	14.2	26.6	28.2
	24,000-30,000	14.6	27.5	16.3	14.1
	30,000-36,000	21.2	21.1	2.9	4.7
	36,000-42,000	17.2	6.5	4.8	6.5
	More than 42,000	9.9	13.3	3.8	6.5
Gender	Female	46.4	56.4	66.6	51.3	2.182	0.088
Gender	Male	53.6	43.6	33.4	48.7	2.182	0.088

Variables	Indicators	Service connoisseurs(n = 196)	Uninvolved pragmatics(n = 98)	Potential switchers (n = 136	Delighted loyal (n = 138)	χ² test
Variables	Indicators	Service connoisseurs(n = 196)	Uninvolved pragmatics(n = 98)	Potential switchers (n = 136	Delighted loyal (n = 138)	χ² value	Significance (p < 0.005)
Type of subscription contract	Prepaid card	11.3	2.6	10.4	2.8	4.107	0.006
	Lock-in contract	68.8	89.1	44.5	69.1
	Free contract	19.9	8.3	45.1	28.1
Subsidized/not subsidized mobile device	Not subsidized mobile handset	1.3	14.2	28.7	17.8	1.023	0.204
	Totally subsidized handset	14.1	40.4	30.1	53.5
	Partially subsidized handset	47.0	41.9	39.3	28.0
	Second-hand purchase	37.6	3.5	1.9	0.7
Age	Less than 20 years	4.6	8.5	6.2	9.4	0.834	0.612
	21-30 years	6.9	43.7	86.7	51.5
	31-40 years	72.5	26.3	5.6	25.7
	41-50 years	15.0	20.2	1.5	10.6
	Older than 50	5.6	1.3	–	2.8
Household income level (euro/month)	6,000-12,000	–	4.9	–	–	5.702	0.001
	12,000-18,000	9.3	12.5	45.6	40.0
	18,000-24,000	24.2	14.2	26.6	28.2
	24,000-30,000	14.6	27.5	16.3	14.1
	30,000-36,000	21.2	21.1	2.9	4.7
	36,000-42,000	17.2	6.5	4.8	6.5
	More than 42,000	9.9	13.3	3.8	6.5
Gender	Female	46.4	56.4	66.6	51.3	2.182	0.088
Gender	Male	53.6	43.6	33.4	48.7	2.182	0.088

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