Description of four-cluster group solution (results are shown in %)
| Variables | Indicators | Service connoisseurs (n = 196) | Uninvolved pragmatics (n = 98) | Potential switchers (n = 136 | Delighted loyal (n = 138) | χ2 test | |
|---|---|---|---|---|---|---|---|
| χ2 value | Significance (p < 0.005) | ||||||
| Type of subscription contract | Prepaid card | 11.3 | 2.6 | 10.4 | 2.8 | 4.107 | 0.006 |
| Lock-in contract | 68.8 | 89.1 | 44.5 | 69.1 | |||
| Free contract | 19.9 | 8.3 | 45.1 | 28.1 | |||
| Subsidized/not subsidized mobile device | Not subsidized mobile handset | 1.3 | 14.2 | 28.7 | 17.8 | 1.023 | 0.204 |
| Totally subsidized handset | 14.1 | 40.4 | 30.1 | 53.5 | |||
| Partially subsidized handset | 47.0 | 41.9 | 39.3 | 28.0 | |||
| Second-hand purchase | 37.6 | 3.5 | 1.9 | 0.7 | |||
| Age | Less than 20 years | 4.6 | 8.5 | 6.2 | 9.4 | 0.834 | 0.612 |
| 21-30 years | 6.9 | 43.7 | 86.7 | 51.5 | |||
| 31-40 years | 72.5 | 26.3 | 5.6 | 25.7 | |||
| 41-50 years | 15.0 | 20.2 | 1.5 | 10.6 | |||
| Older than 50 | 5.6 | 1.3 | – | 2.8 | |||
| Household income level (euro/month) | 6,000-12,000 | – | 4.9 | – | – | 5.702 | 0.001 |
| 12,000-18,000 | 9.3 | 12.5 | 45.6 | 40.0 | |||
| 18,000-24,000 | 24.2 | 14.2 | 26.6 | 28.2 | |||
| 24,000-30,000 | 14.6 | 27.5 | 16.3 | 14.1 | |||
| 30,000-36,000 | 21.2 | 21.1 | 2.9 | 4.7 | |||
| 36,000-42,000 | 17.2 | 6.5 | 4.8 | 6.5 | |||
| More than 42,000 | 9.9 | 13.3 | 3.8 | 6.5 | |||
| Gender | Female | 46.4 | 56.4 | 66.6 | 51.3 | 2.182 | 0.088 |
| Male | 53.6 | 43.6 | 33.4 | 48.7 | |||
| Variables | Indicators | Service connoisseurs | Uninvolved pragmatics | Potential switchers ( | Delighted loyal ( | ||
|---|---|---|---|---|---|---|---|
| Significance ( | |||||||
| Type of subscription contract | Prepaid card | 11.3 | 2.6 | 10.4 | 2.8 | 4.107 | 0.006 |
| Lock-in contract | 68.8 | 89.1 | 44.5 | 69.1 | |||
| Free contract | 19.9 | 8.3 | 45.1 | 28.1 | |||
| Subsidized/not subsidized mobile device | Not subsidized mobile handset | 1.3 | 14.2 | 28.7 | 17.8 | 1.023 | 0.204 |
| Totally subsidized handset | 14.1 | 40.4 | 30.1 | 53.5 | |||
| Partially subsidized handset | 47.0 | 41.9 | 39.3 | 28.0 | |||
| Second-hand purchase | 37.6 | 3.5 | 1.9 | 0.7 | |||
| Age | Less than 20 years | 4.6 | 8.5 | 6.2 | 9.4 | 0.834 | 0.612 |
| 21-30 years | 6.9 | 43.7 | 86.7 | 51.5 | |||
| 31-40 years | 72.5 | 26.3 | 5.6 | 25.7 | |||
| 41-50 years | 15.0 | 20.2 | 1.5 | 10.6 | |||
| Older than 50 | 5.6 | 1.3 | – | 2.8 | |||
| Household income level (euro/month) | 6,000-12,000 | – | 4.9 | – | – | 5.702 | 0.001 |
| 12,000-18,000 | 9.3 | 12.5 | 45.6 | 40.0 | |||
| 18,000-24,000 | 24.2 | 14.2 | 26.6 | 28.2 | |||
| 24,000-30,000 | 14.6 | 27.5 | 16.3 | 14.1 | |||
| 30,000-36,000 | 21.2 | 21.1 | 2.9 | 4.7 | |||
| 36,000-42,000 | 17.2 | 6.5 | 4.8 | 6.5 | |||
| More than 42,000 | 9.9 | 13.3 | 3.8 | 6.5 | |||
| Gender | Female | 46.4 | 56.4 | 66.6 | 51.3 | 2.182 | 0.088 |
| Male | 53.6 | 43.6 | 33.4 | 48.7 | |||
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