Table 3

Naming of factors

Factor namingVariablesF1F2F3F4F5F6F7F8
Satisfaction and advocacy of S-commerceS-commerce meets my expectations0.747       
I will recommend to use s-commerce platforms to my colleague/friend/family0.716       
S-commerce is reliable alternative for shopping0.708       
I can save time by purchasing from S-commerce platform0.686       
I am satisfied with my s-commerce shopping experience0.606       
I often like to talk with other online shoppers about mutual opinions and experiences0.579       
Usability and enjoyment of S-commerceS-commerce platforms are enjoyable alternative for shopping 0.962      
S-commerce platforms are easy to use 0.952      
Trust and familiarity in S-commerceI purchase from the s-commerce platform familiar to me  0.731     
Vendors selling through S-commerce are following ethical practices  0.607     
S-commerce is a secure alternative for shopping  0.505     
Trust in S-commerce policiesI use S-commerce services for brands that I am loyal to   0.491    
I feel privacy policy is an important factor to feel trust while purchasing from the S-commerce platform   0.646    
I feel terms for a returns policy and refund is an important factor to feel trust while purchasing from the S-commerce platform   0.655    
Familiarity with S-commerce platformsI intend to use S-commerce on regular basis    0.708   
I am familiar with searching for items on S-commerce platforms    0.628   
I am familiar with the process of buying products from S-commerce platform    0.587   
Financial trust and security in S-commerceI would use my credit/debit card to purchase from S-commerce platforms     0.785  
I feel secure about the electronic payment system of S-commerce websites     0.530  
Price and rating influence on S-commerce shoppingI prefer to shop from S-commerce platforms only if the prices are lower than the actual one      0.742 
My decision is impacted by ratings given on the S-commerce platforms      0.591 
Perceived value and social expectations in S-commerceI would like to be a member of S-commerce platform even if it starts charging fees       0.705
S-commerce is useful to me       0.490
My friends/family/colleagues expect me to shop from s-commerce platforms       0.624

Source(s): Constructed by authors

or Create an Account

Close Modal
Close Modal