Table 5 Reliability and validity of the...

Table 5

Reliability and validity of the measurement scale

Latent variables	Composite reliability	Average variance extracted	Minimum shared variance	Average shared variance
F1	0.750	0.601	0.534	0.228
F2	0.862	0.675	0.446	0.206
F3	0.789	0.652	0.426	0.154
F4	0.985	0.971	0.062	0.026
F5	0.757	0.610	0.426	0.254
F6	0.771	0.628	0.558	0.292
F7	0.760	0.615	0.160	0.105
F8	0.919	0.655	0.558	0.315

Latent variables	Composite reliability	Average variance extracted	Minimum shared variance	Average shared variance
F1	0.750	0.601	0.534	0.228
F2	0.862	0.675	0.446	0.206
F3	0.789	0.652	0.426	0.154
F4	0.985	0.971	0.062	0.026
F5	0.757	0.610	0.426	0.254
F6	0.771	0.628	0.558	0.292
F7	0.760	0.615	0.160	0.105
F8	0.919	0.655	0.558	0.315

Note(s): F1: Satisfaction and advocacy of S-commerce; F2: Usability and enjoyment of S-commerce; F3: Trust and familiarity in S-commerce; F4: Trust in S-commerce policies; F5: Familiarity with S-commerce platform; F6: Financial trust and security in S-commerce; F7: Price and rating influence on S-commerce shopping and F8: Perceived value and social expectations in S-commerce

Source(s): Constructed by authors

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