Table 2. Results of exploratory factor... | Emerald Publishing

Table 2.

Results of exploratory factor analyses

Constructs	KMO	Cronbach’s alpha
COVID-19 anxiety (ANX)	0.81	0.91
Loneliness (LON)	0.90	0.95
Attitude toward TikTok (ATT)	0.76	0.93
Cyberaddiction to TikTok (CYB)	0.83	0.92
FOMO	0.78	0.91
Attitude toward the brand (AB)	0.76	0.95
Purchase intention (PI)	0.70	0.91

Constructs	KMO	Cronbach’s alpha
COVID-19 anxiety (ANX)	0.81	0.91
Loneliness (LON)	0.90	0.95
Attitude toward TikTok (ATT)	0.76	0.93
Cyberaddiction to TikTok (CYB)	0.83	0.92
FOMO	0.78	0.91
Attitude toward the brand (AB)	0.76	0.95
Purchase intention (PI)	0.70	0.91