Table 4. Discriminant validity... | Emerald Publishing

Table 4.

Discriminant validity (Fornell–Larcker criterion)

Constructs	ANX	LON	ATT	CYB	FOMO	AB	BI
Covid-19 anxiety (ANX)	0.85	0.58	0.34	0 / 65	0.55	0.40	0.38
Loneliness (LON)		0.81	0.56	0.71	0.36	0.38	0.38
Attitude toward TikTok (ATT)			0.91	0.80	0.55	0.63	0.69
Cyberaddiction to TikTok (CYB)				0.85	0.54	0.54	0.46
FOMO					0.73	0.48	0.36
Attitude toward the brand (AB)						0.96	0.76
Purchase intention (PI)							0.89

Constructs	ANX	LON	ATT	CYB	FOMO	AB	BI
Covid-19 anxiety (ANX)	0.85	0.58	0.34	0 / 65	0.55	0.40	0.38
Loneliness (LON)		0.81	0.56	0.71	0.36	0.38	0.38
Attitude toward TikTok (ATT)			0.91	0.80	0.55	0.63	0.69
Cyberaddiction to TikTok (CYB)				0.85	0.54	0.54	0.46
FOMO					0.73	0.48	0.36
Attitude toward the brand (AB)						0.96	0.76
Purchase intention (PI)							0.89

Note:

The values in italic are the square roots of AVE