Convergent validity and reliability
| Measure items | Factor loading | Cronbach’s alpha | CR | AVE |
|---|---|---|---|---|
| Environmental attitude (EAT) Adapted from Trivedi et al. (2018) | 0.943 | 0.948 | 0.860 | |
| I am very concerned about the environment | 0.955 | |||
| I am willing to reduce my consumption to help the environment | 0.916 | |||
| I would contribute financially to help protect the environment | 0.911 | |||
| Environmental awareness (EAW) Adapted from Trivedi et al. (2018) | 0.932 | 0.938 | 0.835 | |
| I think that humans produce disastrous consequences in nature | 0.945 | |||
| I consider that the balance of nature is very delicate and easily upset | 0.871 | |||
| I think that one must live in harmony with nature in order to survive | 0.924 | |||
| Green purchasing behavior (GPB) Adapted from Carrión and Arias-Bolzmann (2022) | 0.857 | 0.889 | 0.670 | |
| I buy organic products regularly | 0.696 | |||
| I buy organic products for my daily needs | 0.911 | |||
| I have bought organic products for the last few months | 0.730 | |||
| I buy organic products, although there are conventional alternatives | 0,913 | |||
| Green advertising (GAD) Adapted from Sun et al. (2020) | 0.881 | 0.894 | 0.739 | |
| I think brands that use advertising messages about the environment are good | 0.906 | |||
| I pay attention to products that develop advertisements that relate to the environment | 0.783 | |||
| I find green advertising valuable in my opinion | 0,884 | |||
| Eco-labels (ECL) Adapted from Riskos et al. (2021)and Nguyen (2022) | 0.825 | 0.864 | 0.680 | |
| I consider the eco-labels displayed on the product to be a good way to inform consumers | 0.866 | |||
| The presence of certified organic labels increases my credibility in a product | 0.862 | |||
| I believe that eco-labeled products are really committed to protecting the environment | 0.739 | |||
| Alfa total: 0.824 | ||||
| Measure items | Factor loading | Cronbach’s alpha | CR | AVE |
|---|---|---|---|---|
| 0.943 | 0.948 | 0.860 | ||
| I am very concerned about the environment | 0.955 | |||
| I am willing to reduce my consumption to help the environment | 0.916 | |||
| I would contribute financially to help protect the environment | 0.911 | |||
| 0.932 | 0.938 | 0.835 | ||
| I think that humans produce disastrous consequences in nature | 0.945 | |||
| I consider that the balance of nature is very delicate and easily upset | 0.871 | |||
| I think that one must live in harmony with nature in order to survive | 0.924 | |||
| 0.857 | 0.889 | 0.670 | ||
| I buy organic products regularly | 0.696 | |||
| I buy organic products for my daily needs | 0.911 | |||
| I have bought organic products for the last few months | 0.730 | |||
| I buy organic products, although there are conventional alternatives | 0,913 | |||
| 0.881 | 0.894 | 0.739 | ||
| I think brands that use advertising messages about the environment are good | 0.906 | |||
| I pay attention to products that develop advertisements that relate to the environment | 0.783 | |||
| I find green advertising valuable in my opinion | 0,884 | |||
| 0.825 | 0.864 | 0.680 | ||
| I consider the eco-labels displayed on the product to be a good way to inform consumers | 0.866 | |||
| The presence of certified organic labels increases my credibility in a product | 0.862 | |||
| I believe that eco-labeled products are really committed to protecting the environment | 0.739 | |||
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