Conclusions and theoretical and managerial implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| Environmental attitude and awareness are the important influential factors in green purchasing behavior | These psychological and cognitive factors are crucial in making eco-friendly decisions. Therefore, the businesses can be an effective strategy to promote sustainable consumption, leading to a market more oriented towards green products |
| Green advertising has a direct impact on the green purchasing behavior of Ecuadorian millennials. In addition, attitude and environmental awareness mediate this relationship | This finding strengthens theories on the influence of communication and marketing on sustainability. Therefore, companies need to design marketing campaigns that not only promote eco-friendly products but also educate consumers about environmental benefits |
| Eco-labels do not directly influence green purchasing behavior, but have influence trough mediator effect of environmental attitude and awareness | This finding challenges the notion that eco-labels alone are sufficient to influence consumer behavior. Therefore, businesses should complement labeling strategies and maximize the impact of eco-labels |
| Conclusions | Theoretical and managerial implications |
|---|---|
| Environmental attitude and awareness are the important influential factors in green purchasing behavior | These psychological and cognitive factors are crucial in making eco-friendly decisions. Therefore, the businesses can be an effective strategy to promote sustainable consumption, leading to a market more oriented towards green products |
| Green advertising has a direct impact on the green purchasing behavior of Ecuadorian millennials. In addition, attitude and environmental awareness mediate this relationship | This finding strengthens theories on the influence of communication and marketing on sustainability. Therefore, companies need to design marketing campaigns that not only promote eco-friendly products but also educate consumers about environmental benefits |
| Eco-labels do not directly influence green purchasing behavior, but have influence trough mediator effect of environmental attitude and awareness | This finding challenges the notion that eco-labels alone are sufficient to influence consumer behavior. Therefore, businesses should complement labeling strategies and maximize the impact of eco-labels |
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.