Table A2.

Convergent validity with items deleted

VariableItemLoading factorCronbach’s alphaComposed reliability (CR)Extracted mean variance
(AVE)
Environmental attitude (EAT)EAT10.9550.7050.8670.751
EAT20.916
EAT30.911
 EAT40.587
Environmental awareness (EAW)  0.7680.7450.617
EAW1
EAW2		0.591
0.945
EAW30.871
 EAW40.924
Green purchasing behavior (GPB)GPB10.6960.8010.7250.632
GPB20.911
GPB30.730
GPB40.913
Green advertising (GAD)  0.6810.7020.545
GAD1
GAD2		0.589
0.906
GAD30.783
GAD40.884
Eco-labels
(ECL)		ECL10.8660,6910,7130,568
ECL20.503
ECL30.862
ECL40.739
Alfa total0.709
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