Convergent validity with items deleted
| Variable | Item | Loading factor | Cronbach’s alpha | Composed reliability (CR) | Extracted mean variance (AVE) |
|---|---|---|---|---|---|
| Environmental attitude (EAT) | EAT1 | 0.955 | 0.705 | 0.867 | 0.751 |
| EAT2 | 0.916 | ||||
| EAT3 | 0.911 | ||||
| EAT4 | 0.587 | ||||
| Environmental awareness (EAW) | 0.768 | 0.745 | 0.617 | ||
| EAW1 EAW2 | 0.591 0.945 | ||||
| EAW3 | 0.871 | ||||
| EAW4 | 0.924 | ||||
| Green purchasing behavior (GPB) | GPB1 | 0.696 | 0.801 | 0.725 | 0.632 |
| GPB2 | 0.911 | ||||
| GPB3 | 0.730 | ||||
| GPB4 | 0.913 | ||||
| Green advertising (GAD) | 0.681 | 0.702 | 0.545 | ||
| GAD1 GAD2 | 0.589 0.906 | ||||
| GAD3 | 0.783 | ||||
| GAD4 | 0.884 | ||||
| Eco-labels (ECL) | ECL1 | 0.866 | 0,691 | 0,713 | 0,568 |
| ECL2 | 0.503 | ||||
| ECL3 | 0.862 | ||||
| ECL4 | 0.739 | ||||
| Alfa total | 0.709 | ||||
| Variable | Item | Loading factor | Cronbach’s alpha | Composed reliability (CR) | Extracted mean variance |
|---|---|---|---|---|---|
| Environmental attitude (EAT) | EAT1 | 0.955 | 0.705 | 0.867 | 0.751 |
| EAT2 | 0.916 | ||||
| EAT3 | 0.911 | ||||
| EAT4 | 0.587 | ||||
| Environmental awareness (EAW) | 0.768 | 0.745 | 0.617 | ||
| EAW1 | 0.591 | ||||
| EAW3 | 0.871 | ||||
| EAW4 | 0.924 | ||||
| Green purchasing behavior (GPB) | GPB1 | 0.696 | 0.801 | 0.725 | 0.632 |
| GPB2 | 0.911 | ||||
| GPB3 | 0.730 | ||||
| GPB4 | 0.913 | ||||
| Green advertising (GAD) | 0.681 | 0.702 | 0.545 | ||
| GAD1 | 0.589 | ||||
| GAD3 | 0.783 | ||||
| GAD4 | 0.884 | ||||
| Eco-labels | ECL1 | 0.866 | 0,691 | 0,713 | 0,568 |
| ECL2 | 0.503 | ||||
| ECL3 | 0.862 | ||||
| ECL4 | 0.739 | ||||
| 0.709 | |||||
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