Table 1.

S-O-R Models

AuthorsStimulusOrganismBehaviour
Jani and Han (2015) Hotel ambienceGuests’ emotional responsesLoyalty
Su and Swanson (2017) Perceived responsible actions associated with a particular destination Tourist destination identification
Positive emotions
Negative emotions
Environmentally responsible behaviour
Islam and Rahman (2017) Characteristics (information quality, system quality, virtual interactivity and rewards) of an
Online brand community
Customers’ engagementBrand loyalty
Kim et al. (2020) Authentic experienceCognitive response
Affective response
Attachment to virtual reality
Visit intention
Martínez et al. (2022) Post published by a tourist destination on FacebookUsers’ attitudes towards sharing firms’
Content
Environmental consciousness
Homophily
Expressive information sharing
Intention to share
Bai et al. (2023) User-generated travel short videos (visual effect, musical effect, culture and activity effect, pop effect)Familiarity
Involvement with destinations
Intention to visit a destination
Qiu et al. (2023) Destination source credibilityAffective image
Cognitive image
Place attachment
Tourist environmentally responsible behaviour
Yamagishi et al. (2023) Emotional user
Generated content
Factual user-generated
content
Trust in user
Generated content
Destination image
Visit intention
Wang et al. (2024) Co-creation of experienceSatisfaction with the experienceEnvironmentally responsible behaviour

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