Table 4. Measurement model for Cantabria...

Table 4.

Measurement model for Cantabria (green model)

Factor	Variable	Stand. Coef.	R²	Cronbach’s alpha	Composite Reliability	AVE	Goodness of fit indices
Destination Social Responsibility (RSD)	DSR1	0,86	0.74	0.93	0.93	0.72	BBNFI = 0.91 BBNNFI = 0.94 CFI = 0.95 IFI = 0.95 RMSEA = 0.05 Normed χ2 = 2.20
	DSR2	0,85	0.73
	DSR3	0,83	0.69
	DSR4	0,86	0.75
	DSR5	0,85	0.73
Tourist Social Responsibility (TSR)	TSR1	0,77	0.59	0.87	0.87	0.58
	TSR2	0,67	0.45
	TSR3	0,80	0.65
	TSR4	0,76	0.57
	TSR5	0,80	0.65
Consumer-Cause Congruence (COCA)	COCA1	0,87	0.76	0.93	0.93	0.78
	COCA2	0,93	0.87
	COCA3	0,82	0.67
	COCA4	0,90	0.80
Destination-Cause Congruence (DECA)	DECA1	0,81	0.66	0.91	0.91	0.73
	DECA2	0,90	0.81
	DECA3	0,89	0.79
	DECA4	0,80	0.63
Consumer-Destination Congruence (CODE)	CODE1	0,93	0.86	0.96	0.96	0.86
	CODE2	0,90	0.81
	CODE3	0,94	0.89
	CODE4	0,93	0.87
Emotions towards Post (EMPO)	EMPO1	0,92	0.84	0.89	0.90	0.64
	EMPO2	0,55	0.30
	EMPO3	0,88	0.78
	EMPO4	0,78	0.61
	EMPO5	0,81	0.65
Attachment to Social Network (ATSN)	ATSN1	0,88	0.78	0.92	0.92	0.79
	ATSN2	0,85	0.72
	ATSN3	0,93	0.86
Active Use of Social Network (AUSN)	AUSN1	0,76	0.58	0.86	0.86	0.61
	AUSN2	0,71	0.51
	AUSN3	0,84	0.70
	AUSN4	0,81	0.66
Intention to Share the Post (ISP)	ISP1	0,98	0.96	0.97	0.97	0.92
	ISP2	0,94	0.88
	ISP3	0,96	0.93

Factor	Variable	Stand.Coef.	R²	Cronbach’salpha	CompositeReliability	AVE	Goodness offit indices
Destination Social Responsibility (RSD)	DSR1	0,86	0.74	0.93	0.93	0.72	BBNFI = 0.91BBNNFI = 0.94CFI = 0.95IFI = 0.95RMSEA = 0.05Normed χ2 = 2.20
	DSR2	0,85	0.73
	DSR3	0,83	0.69
	DSR4	0,86	0.75
	DSR5	0,85	0.73
Tourist Social Responsibility (TSR)	TSR1	0,77	0.59	0.87	0.87	0.58
	TSR2	0,67	0.45
	TSR3	0,80	0.65
	TSR4	0,76	0.57
	TSR5	0,80	0.65
Consumer-Cause Congruence (COCA)	COCA1	0,87	0.76	0.93	0.93	0.78
	COCA2	0,93	0.87
	COCA3	0,82	0.67
	COCA4	0,90	0.80
Destination-Cause Congruence (DECA)	DECA1	0,81	0.66	0.91	0.91	0.73
	DECA2	0,90	0.81
	DECA3	0,89	0.79
	DECA4	0,80	0.63
Consumer-Destination Congruence (CODE)	CODE1	0,93	0.86	0.96	0.96	0.86
	CODE2	0,90	0.81
	CODE3	0,94	0.89
	CODE4	0,93	0.87
Emotions towards Post (EMPO)	EMPO1	0,92	0.84	0.89	0.90	0.64
	EMPO2	0,55	0.30
	EMPO3	0,88	0.78
	EMPO4	0,78	0.61
	EMPO5	0,81	0.65
Attachment to Social Network (ATSN)	ATSN1	0,88	0.78	0.92	0.92	0.79
	ATSN2	0,85	0.72
	ATSN3	0,93	0.86
Active Use of Social Network (AUSN)	AUSN1	0,76	0.58	0.86	0.86	0.61
	AUSN2	0,71	0.51
	AUSN3	0,84	0.70
	AUSN4	0,81	0.66
Intention to Share the Post (ISP)	ISP1	0,98	0.96	0.97	0.97	0.92
	ISP2	0,94	0.88
	ISP3	0,96	0.93

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