Table 5. Results for Fornell and... | Emerald Publishing

Table 5.

Results for Fornell and Larcker’s criterion for discriminant validity (all constructs) – alicante (sun and beach model)

Variables	DSR	CENV	COCA	DECA	CODE	EMPO	ATSN	AUSN	ISP
DSR	0.74^a
TSR	0.09	0.55^a
COCA	0.34	0.09	0.78^a
DECA	0.45	0.34	0.51	0.72^a
CODE	0.42	0.45	0.48	0.51	0.86^a
EMPO	0.39	0.42	0.61	0.48	0.51	0.66^a
ATSN	0.12	0.39	0.13	0.61	0.48	0.10	0.77^a
AUSN	0.09	0.12	0.12	0.13	0.61	0.11	0.59	0.59^a
ISP	0.28	0.09	0.32	0.12	0.13	0.34	0.39	0.45	0.91^a

Variables	DSR	CENV	COCA	DECA	CODE	EMPO	ATSN	AUSN	ISP
DSR	0.74^a
TSR	0.09	0.55^a
COCA	0.34	0.09	0.78^a
DECA	0.45	0.34	0.51	0.72^a
CODE	0.42	0.45	0.48	0.51	0.86^a
EMPO	0.39	0.42	0.61	0.48	0.51	0.66^a
ATSN	0.12	0.39	0.13	0.61	0.48	0.10	0.77^a
AUSN	0.09	0.12	0.12	0.13	0.61	0.11	0.59	0.59^a
ISP	0.28	0.09	0.32	0.12	0.13	0.34	0.39	0.45	0.91^a

Note:

^aAVE Coefficient/Out of main diagonal: squared correlations among constructs