Table 7. Estimation structural model:... | Emerald Publishing

Table 7.

Estimation structural model: multigroup analysis

Hypotheses	Alicante (Std. Coef.)	Cantabria (Std. Coef.)	Chi-Square
H1: DSR → Destination-Cause Congruence	0.48**	0.54**	0.95
H2: DSR → Consumer-Destination Congruence	0.48**	0.54**	0.84
H3: Tourist Social Responsibility → Consumer-Cause Congruence	0.26**	0.27**	0.03
H4: Destination-Cause Congruence → Emotions towards Post	0.07 (n.s.)	0.06 (n.s.)	0.26
H5: Consumer-Destination Congruence → Emotions towards Post	0.26**	0.25**	0.14
H6: Consumer-Cause Congruence → Emotions towards post	0.57**	0.59**	0.31
H7: Emotions towards post → Intention to Share the Post	0.44**	0.37**	0.04
H8: Active Use of Social Network → Intention to Share the Post	0.44**	0.40**	0.18
H9: Attachment to Social Network → Intention to Share the Post	0.19**	0.17**	1.12
H10: Attachment to Social Network → Active Use of Social Network	0.77**	0.77**	0.03

Hypotheses	Alicante(Std. Coef.)	Cantabria (Std. Coef.)	Chi-Square
H1: DSR → Destination-Cause Congruence	0.48**	0.54**	0.95
H2: DSR → Consumer-Destination Congruence	0.48**	0.54**	0.84
H3: Tourist Social Responsibility → Consumer-Cause Congruence	0.26**	0.27**	0.03
H4: Destination-Cause Congruence → Emotions towards Post	0.07 (n.s.)	0.06 (n.s.)	0.26
H5: Consumer-Destination Congruence → Emotions towards Post	0.26**	0.25**	0.14
H6: Consumer-Cause Congruence → Emotions towards post	0.57**	0.59**	0.31
H7: Emotions towards post → Intention to Share the Post	0.44**	0.37**	0.04
H8: Active Use of Social Network → Intention to Share the Post	0.44**	0.40**	0.18
H9: Attachment to Social Network → Intention to Share the Post	0.19**	0.17**	1.12
H10: Attachment to Social Network → Active Useof Social Network	0.77**	0.77**	0.03

Note:

**p-value < 0.05