Table 8. R 2 Statistics for the... | Emerald Publishing

Table 8.

R² Statistics for the dependant variables

Dependant variable	R² Alicante	R² Cantabria
Intention to share the post	0.54	0.43
Active use of social network	0.59	0.59
Emotions towards post	0.61	0.58
Destination-cause congruence	0.23	0.30
Consumer-destination congruence	0.23	0.29
Consumer-cause congruence	0.07	0.07

Dependant variable	R² Alicante	R² Cantabria
Intention to share the post	0.54	0.43
Active use of social network	0.59	0.59
Emotions towards post	0.61	0.58
Destination-cause congruence	0.23	0.30
Consumer-destination congruence	0.23	0.29
Consumer-cause congruence	0.07	0.07