Coefficientsa
| Model | Unstandardized coefficients | Standardized coefficients | t | Sig | ||
|---|---|---|---|---|---|---|
| B | Std. error | Beta | ||||
| 1 | (Constant) | 1.175 | 0.183 | 6.417 | 0.000 | |
| The impact of word-of-mouth advertising | 0.213 | 0.093 | 0.154 | 2.301 | 0.023 | |
| The impact of social networks | 0.535 | 0.062 | 0.578 | 8.668 | 0.000 | |
| Other ways of marketing | 0.034 | 0.059 | 0.038 | 0.574 | 0.567 | |
| Model | Unstandardized coefficients | Standardized coefficients | t | Sig | ||
|---|---|---|---|---|---|---|
| Std. error | Beta | |||||
| 1 | (Constant) | 1.175 | 0.183 | 6.417 | 0.000 | |
| The impact of word-of-mouth advertising | 0.213 | 0.093 | 0.154 | 2.301 | 0.023 | |
| The impact of social networks | 0.535 | 0.062 | 0.578 | 8.668 | 0.000 | |
| Other ways of marketing | 0.034 | 0.059 | 0.038 | 0.574 | 0.567 | |
Note(s): a. Dependent variable: choice of restaurants and gastronomic offers
Source(s): Authors’ research
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