Table 7

Coefficientsa

ModelUnstandardized coefficientsStandardized coefficientstSig
BStd. errorBeta
1(Constant)1.1750.183 6.4170.000
The impact of word-of-mouth advertising0.2130.0930.1542.3010.023
The impact of social networks0.5350.0620.5788.6680.000
Other ways of marketing0.0340.0590.0380.5740.567

Note(s): a. Dependent variable: choice of restaurants and gastronomic offers

Source(s): Authors’ research

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