Practical judgment: setting priorities and exercising restraint
| Setting priorities | Exercising restraint | |
|---|---|---|
| Example 1 Data analysis | Issue: More data and new DA tools equate to more ways of doing things. Countless opportunities for interesting analyses | Issue: Easy to get lost and/or carried away in rich/granular datasets and waste time on interesting but unimportant analyses |
| Need: Determine the focus and level of analysis that is most likely to produce decision- and value-relevant insights (considering time and resource constraints) | Need: Recognize “good enough” solutions. Continuously assess how much means and ends (analyses, findings) contribute to the contextual whole (investment decision) | |
| Example 2 Management discussions | Issue: More granular data does not eliminate the need for questions. Rather, questions tend to arise in different places and/or at a more granular level | Issue: Access to detailed data makes it tempting to ask equally detailed questions. Risk that questions go beyond discussion partner’s, e.g. Group CFO’s, knowledge |
| Need: Assess what questions are (not) important enough to be asked, investigated and answered (overall relevance, see Ex. 1) | Need: Pose questions that, whilst having a high information value, minimize the risk of non- or false answers from management | |
| Example 3 Reporting | Issue: High-quality data and sufficient time make it comparably easy to produce insights in abundant numbers – only some of which are relevant to clients’ decisions | Issue: Although it is tempting to show everything, i.e. all the findings, presenting too much information can overburden the client (“information overload”) |
| Need: Develop reports around the most essential findings; assess different insights’ impact on decision, valuation and pricing | Need: Plan and perform presentations in such a way that clients’ attention is directed to the most important insights and findings |
| Setting priorities | Exercising restraint | |
|---|---|---|
| Example 1 | ||
| Example 2 | ||
| Example 3 | ||
Source(s): Table created by the authors
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