Table 2 Potential research questions for... | Emerald Publishing

Table 2

Potential research questions for service researchers

Relation
Technology-meditated intentionality
Background	How does the human–AI background resource relation influence service encounters and value cocreation? How does the human–AI resource relation change when the background is made visible with cues, and what are its implications to service experience? What role do contextual factors, such as physical environment and social norms, play in shaping the human–AI background resource relation?
Embodiment	What ethical and social implications arise from the human–AI embodiment resource relations in frontline service? How do customers perceive and respond to service agents wearing AI-assisted devices? How can service providers facilitate the human–AI embodied resource relations to improve customer engagement?
Hermeneutic	What are the different ways the human–AI hermeneutic resource relation could influence market-shaping processes? How could service providers design the human–AI hermeneutic resource relations to facilitate a shared understanding of needs and preferences? How does cultural context shape the human–AI hermeneutic resource relation?
Alterity	How do customers perceive and respond to the human–AI alterity resource relations when service robots exhibit autonomous decision-making and behavior? What are the key aspects of human–AI alterity resource relations that make them different from human-human interaction in service frontline? What are the ethical and social implications of integrating AI-powered service agents with varying degrees of alterity into service encounters?
Hybrid intentionality
Cyborg	How does the human–AI cyborg resource relation influence the cocreation of value? What is the difference between the human–AI and human–(non-AI) cyborg resource relations, and what are its implications for service experiences? How do we update ethical principles and legislation when the boundary between humans and AI becomes increasingly blurred in service ecosystems?
Augmented intentionality
Immersion	Does the human–AI immersion resource relation enhance actor engagement in nonimmersive contexts? How can the human–AI immersion resource relations promote transformative change for service users and other stakeholders? How do sensory and affective elements shape the human–AI immersion resource relation?
Composite intentionality
Composite	How can service providers leverage the human–AI composite resource relations for value cocreation? How can the human–AI composite resource relations enhance the efficiency and effectiveness of service ecosystems? What are the aspects of human-composite resource relations that can support the development of sustainable service ecosystems?

Relation
Technology-meditated intentionality
Background	How does the human–AI background resource relation influence service encounters and value cocreation?How does the human–AI resource relation change when the background is made visible with cues, and what are its implications to service experience?What role do contextual factors, such as physical environment and social norms, play in shaping the human–AI background resource relation?
Embodiment	What ethical and social implications arise from the human–AI embodiment resource relations in frontline service?How do customers perceive and respond to service agents wearing AI-assisted devices?How can service providers facilitate the human–AI embodied resource relations to improve customer engagement?
Hermeneutic	What are the different ways the human–AI hermeneutic resource relation could influence market-shaping processes?How could service providers design the human–AI hermeneutic resource relations to facilitate a shared understanding of needs and preferences?How does cultural context shape the human–AI hermeneutic resource relation?
Alterity	How do customers perceive and respond to the human–AI alterity resource relations when service robots exhibit autonomous decision-making and behavior?What are the key aspects of human–AI alterity resource relations that make them different from human-human interaction in service frontline?What are the ethical and social implications of integrating AI-powered service agents with varying degrees of alterity into service encounters?
Hybrid intentionality
Cyborg	How does the human–AI cyborg resource relation influence the cocreation of value?What is the difference between the human–AI and human–(non-AI) cyborg resource relations, and what are its implications for service experiences?How do we update ethical principles and legislation when the boundary between humans and AI becomes increasingly blurred in service ecosystems?
Augmented intentionality
Immersion	Does the human–AI immersion resource relation enhance actor engagement in nonimmersive contexts?How can the human–AI immersion resource relations promote transformative change for service users and other stakeholders?How do sensory and affective elements shape the human–AI immersion resource relation?
Composite intentionality
Composite	How can service providers leverage the human–AI composite resource relations for value cocreation?How can the human–AI composite resource relations enhance the efficiency and effectiveness of service ecosystems?What are the aspects of human-composite resource relations that can support the development of sustainable service ecosystems?

Source(s): Table by author