Managerial opportunities for postphenomenological human–AI value cocreation
| 1. Mediation: entangle AI as a resource that mediates customer experience | |
| Background AI | 1. Establish an environment or servicescape that facilitates value cocreation. 2. Customize various experiential cues based on individual customer preferences to foster an environment conducive to collaboration and innovation |
| Embodied AI | 1. Implement tailored embodied tools for specific customer segments such as sleep trackers or brain wave-triggered smart prosthetics to enhance human capabilities. 2. Provide substantial benefits for individuals seeking tracking assistance or grappling with disabilities, thereby demonstrating commitment to fostering accessibility and progress |
| Hermeneutic AI | 1. Enhance efficiency and streamline information access by structuring it in an easily navigable format. 2. Consider involving experiential cues, such as converting voice inputs to text or transitioning between different sensory modalities, such as converting sound cues to symbols |
| AI alteration | 1. Strategically develop AI systems that embody an AI altered persona. 2. Exemplify service robots or robotic pets to cultivate emotional connections and meaningful engagements, enriching user experiences |
| 2. Hybridization: merge AI and a customer physically | |
| Cyborg AI | 1. Initiate exploration into applications of cyborg AI. 2. Implement cyborg AI through initiatives such as developing a medical brain chip capable of translating thoughts into sound or text |
| 3. Augmentation: merge AI and human a virtually | |
| Immersive AI | 1. Strategically integrate immersive technologies such as VR or AR to enhance service offerings. 2. Provide immersive service experiences to reshape customer interactions |
| 4. Composition: cocreate value beyond human experience without AI | |
| Composite AI | 1. Explore implementing AI composition methodologies to advance a cutting-edge technological innovation in a chosen field. 2. Consider computational imaging to surpass the limitations of human senses and acquiring invaluable insights into previously imperceptible signals |
| 1. Mediation: | |
| Background AI | 1. Establish an environment or servicescape that facilitates value cocreation. 2. Customize various experiential cues based on individual customer preferences to foster an environment conducive to collaboration and innovation |
| Embodied AI | 1. Implement tailored embodied tools for specific customer segments such as sleep trackers or brain wave-triggered smart prosthetics to enhance human capabilities. 2. Provide substantial benefits for individuals seeking tracking assistance or grappling with disabilities, thereby demonstrating commitment to fostering accessibility and progress |
| Hermeneutic AI | 1. Enhance efficiency and streamline information access by structuring it in an easily navigable format. 2. Consider involving experiential cues, such as converting voice inputs to text or transitioning between different sensory modalities, such as converting sound cues to symbols |
| AI alteration | 1. Strategically develop AI systems that embody an AI altered persona. 2. Exemplify service robots or robotic pets to cultivate emotional connections and meaningful engagements, enriching user experiences |
| 2. Hybridization: | |
| Cyborg AI | 1. Initiate exploration into applications of cyborg AI. 2. Implement cyborg AI through initiatives such as developing a medical brain chip capable of translating thoughts into sound or text |
| 3. Augmentation: | |
| Immersive AI | 1. Strategically integrate immersive technologies such as VR or AR to enhance service offerings. 2. Provide immersive service experiences to reshape customer interactions |
| 4. Composition: | |
| Composite AI | 1. Explore implementing AI composition methodologies to advance a cutting-edge technological innovation in a chosen field. 2. Consider computational imaging to surpass the limitations of human senses and acquiring invaluable insights into previously imperceptible signals |
Source(s): Table by author
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