Items and sources
| S/N | Construct measurement item | Source |
|---|---|---|
| Supply Chain Modern Slavery Perception | New (2015), Christ and Burritt (2018) | |
| 1 | In my opinion, there is forced labour along the supply chain of the product | |
| 2 | From my research, workers of the suppliers for this product continue to work out of fear | |
| 3 | I have heard news of child labour along the supply chain of the product | |
| 4 | There is a significant wage disparity between what suppliers pay employees and the focal firm’s hourly wage | |
| 5 | The employee working conditions of some supply chain members are terrible, with little or no room for freedom of movement | |
| Product Price | Herrmann et al. (2007) | |
| 6 | The price of the product is appropriate relative to its performance | |
| 7 | The price of the product meets my expectations | |
| 8 | Irrespective of customers’ class price is constant | |
| 9 | I think the price of the product is based on its cost | |
| 10 | The terms and conditions of the product are fair | |
| Product Quality | Kianpour et al. (2014) | |
| 11 | I buy the product because its performance matches the expectation | |
| 12 | I buy the products because the company is ISO certified | |
| 13 | I buy the products because of consistent performance | |
| 14 | I buy the product because it can function optimally with some damage | |
| 15 | I buy products that can be easily repaired | |
| Customer Satisfaction | Lee et al. (2017), Chavez et al. (2016) | |
| 16 | I am happy with the product performance | |
| 17 | The prompt delivery of the product is impressive | |
| 18 | Based on my experiences with the product, I will recommend it | |
| 19 | I remain loyal to the company product | |
| 20 | Product price is satisfactory, considering the product quality | |
| Brand Trust | Delgado-Ballester (2004) | |
| 21 | The company has a brand name that meets my expectations | |
| 22 | I feel confident in the brand name | |
| 23 | I believe the brand guarantees my satisfaction | |
| 24 | There is obvious sincerity in dealing with my complaint of product malfunction | |
| 25 | I feel I can rely on the brand name to solve any problem that will increase my satisfaction |
| S/N | Construct measurement item | Source |
|---|---|---|
| 1 | In my opinion, there is forced labour along the supply chain of the product | |
| 2 | From my research, workers of the suppliers for this product continue to work out of fear | |
| 3 | I have heard news of child labour along the supply chain of the product | |
| 4 | There is a significant wage disparity between what suppliers pay employees and the focal firm’s hourly wage | |
| 5 | The employee working conditions of some supply chain members are terrible, with little or no room for freedom of movement | |
| 6 | The price of the product is appropriate relative to its performance | |
| 7 | The price of the product meets my expectations | |
| 8 | Irrespective of customers’ class price is constant | |
| 9 | I think the price of the product is based on its cost | |
| 10 | The terms and conditions of the product are fair | |
| 11 | I buy the product because its performance matches the expectation | |
| 12 | I buy the products because the company is ISO certified | |
| 13 | I buy the products because of consistent performance | |
| 14 | I buy the product because it can function optimally with some damage | |
| 15 | I buy products that can be easily repaired | |
| 16 | I am happy with the product performance | |
| 17 | The prompt delivery of the product is impressive | |
| 18 | Based on my experiences with the product, I will recommend it | |
| 19 | I remain loyal to the company product | |
| 20 | Product price is satisfactory, considering the product quality | |
| 21 | The company has a brand name that meets my expectations | |
| 22 | I feel confident in the brand name | |
| 23 | I believe the brand guarantees my satisfaction | |
| 24 | There is obvious sincerity in dealing with my complaint of product malfunction | |
| 25 | I feel I can rely on the brand name to solve any problem that will increase my satisfaction |
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