Table 2

Construct assessment

ConstructItemsFactor loadingCFIGFIRMRNFIpCronbach αAVECR
Modern Slavery Perception (MSP)MSP10.7710.9700.9420.0640.9170.0310.7650.5300.848
MSP20.613        
MSP30.738        
MSP40.847        
MSP50.648        
Product Price (PP)PP10.6950.9650.9700.0470.9510.0670.7860.5160.840
PP20.830        
PP30.596        
PP40.741        
PP50.709        
Product Quality (PQ)PQ10.7940.9400.9590.0440.9240.0230.7820.5040.834
PQ20.555        
PQ30.725        
PQ40.778        
PQ50.673        
Customer Satisfaction (CS)CS10.7010.9670.9270.0630.9330.0547130.5280.847
CS20.717        
CS30.669        
CS40.827        
CS50.708        
Brand Trust (BT)BT10.7430.9640.9600.0360.9530.0440.8510.5440.855
BT20.671        
BT30.774        
BT40.855        
BT50.623        
Source(s): Field Survey, 2024

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