Table 8 Results of moderation analysis... | Emerald Publishing

Table 8

Results of moderation analysis

Moderating paths	Estimate	p-value	Results
Trialability*Trust → Attitude	0.042	n.s.	No
Attitude*Trust → Behavioral intention	0.119	**	Yes
Trialability*Self-efficacy → Attitude	0.048	n.s.	No
Attitude*Self-efficacy → Behavioral intention	0.062	n.s.	No

Moderating paths	Estimate	p-value	Results
Trialability*Trust → Attitude	0.042	n.s.	No
Attitude*Trust → Behavioral intention	0.119	**	Yes
Trialability*Self-efficacy → Attitude	0.048	n.s.	No
Attitude*Self-efficacy → Behavioral intention	0.062	n.s.	No

Note(s): **p < 0.05, n.s. not significant

Source(s): Authors’ own design