Results of moderation analysis
| Moderating paths | Estimate | p-value | Results |
|---|---|---|---|
| Trialability*Trust → Attitude | 0.042 | n.s. | No |
| Attitude*Trust → Behavioral intention | 0.119 | ** | Yes |
| Trialability*Self-efficacy → Attitude | 0.048 | n.s. | No |
| Attitude*Self-efficacy → Behavioral intention | 0.062 | n.s. | No |
| Moderating paths | Estimate | Results | |
|---|---|---|---|
| Trialability*Trust → Attitude | 0.042 | n.s. | No |
| Attitude*Trust → Behavioral intention | 0.119 | ** | Yes |
| Trialability*Self-efficacy → Attitude | 0.048 | n.s. | No |
| Attitude*Self-efficacy → Behavioral intention | 0.062 | n.s. | No |
Note(s): **p < 0.05, n.s. not significant
Source(s): Authors’ own design
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