Table 6 Factor loadings, reliability and...

Table 6

Factor loadings, reliability and validity measures

Factors	Indicators	Mean	S.D	Factor	Cronbach	Composite	AVE
Factors				Loadings	Alpha	Reliability
Design	Design5	4.56	0.242	0.663	0.824	0.862	0.531
	Design4	3.89	0.146	0.849
	Design3	3.96	0.218	0.614
	Design2	3.25	0.287	0.712
	Design1	3.65	0.276	0.933
Technological factors	Technical4	3.67	0.105	0.855	0.823	0.828	0.515
	Technical3	4.27	0.251	0.824
	Technical2	4.16	0.368	0.745
	Technical1	4.24	0.389	0.587
Social factors	Soci4	4.87	0.467	0.799	0.876	0.771	0.589
	Soci3	3.67	0.224	0.601
	Soci2	3.98	0.256	0.741
	Soci1			0.660
Psychological factor	PSY4	3.85	0.299	0.742	0.789	0.745	0.553
	PSY3	3.48	0.372	0.888
	PSY2	3.89	0.138	0.728
	PSY1	3.56	0.189	0.777
Experience	Exp1	4.65	0.263	0.803	0.776	0.761	0.562
	Exp2	3.48	0.144	0.763
	Exp3	3.17	0.422	0.780
	Exp4	3.67	0.186	0.934
Customer engagement	CUS_ENG1	3.24	0.62	0.853	0.816	0.782	0.637
	CUS_ENG2	4.32	0.391	0.614
	CUS_ENG3	4.56	0.127	0.536
	CUS_ENG4	4.87	0.146	0.663

Factors	Indicators	Mean	S.D	Factor	Cronbach	Composite	AVE
Factors				Loadings	Alpha	Reliability
Design	Design5	4.56	0.242	0.663	0.824	0.862	0.531
	Design4	3.89	0.146	0.849
	Design3	3.96	0.218	0.614
	Design2	3.25	0.287	0.712
	Design1	3.65	0.276	0.933
Technologicalfactors	Technical4	3.67	0.105	0.855	0.823	0.828	0.515
	Technical3	4.27	0.251	0.824
	Technical2	4.16	0.368	0.745
	Technical1	4.24	0.389	0.587
Social factors	Soci4	4.87	0.467	0.799	0.876	0.771	0.589
	Soci3	3.67	0.224	0.601
	Soci2	3.98	0.256	0.741
	Soci1			0.660
Psychologicalfactor	PSY4	3.85	0.299	0.742	0.789	0.745	0.553
	PSY3	3.48	0.372	0.888
	PSY2	3.89	0.138	0.728
	PSY1	3.56	0.189	0.777
Experience	Exp1	4.65	0.263	0.803	0.776	0.761	0.562
	Exp2	3.48	0.144	0.763
	Exp3	3.17	0.422	0.780
	Exp4	3.67	0.186	0.934
Customerengagement	CUS_ENG1	3.24	0.62	0.853	0.816	0.782	0.637
	CUS_ENG2	4.32	0.391	0.614
	CUS_ENG3	4.56	0.127	0.536
	CUS_ENG4	4.87	0.146	0.663

Source(s): Results from Primary data

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