Hypothesis results
| Hypothesis | p-value | Significant/Not Significant |
|---|---|---|
| Design in metaverse has positive impact on the Customer Experience | *** | Significant |
| Technological factor has positive impact on the Customer Experience | *** | Significant |
| Social factor has positive impact on the Customer Experience | 0.096 | Not Significant |
| Psychological factors of customers have positive impact on the Customer Experience | 0.001 | Significant |
| Customer Experience has positive impact on the Customer Engagement | *** | Significant |
| Hypothesis | Significant/Not | |
|---|---|---|
| Design in metaverse has positive impact on the | *** | Significant |
| Technological factor has positive impact on the | *** | Significant |
| Social factor has positive impact on the Customer | 0.096 | Not Significant |
| Psychological factors of customers have positive impact on the Customer Experience | 0.001 | Significant |
| Customer Experience has positive impact on the | *** | Significant |
Source(s): Results from Primary data
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