Table 5.

Top 10 most impactful articles based on citation analysis

RankTitleAuthor(s)JournalGlobal citationsAverage citation per yearYearMethodology adoptedStudy objective
1New avenues in opinion mining and sentiment analysisErik Cambria, Björn Schuller, Yunqing Xia, Catherine HavasiIEEE Intelligent Systems87873.172013ReviewDiscusses the emerging fields of opinion mining and sentiment analysis as tools to process the vast, unstructured information about public opinion on world wide web
2Technological disruptions in services: lessons from tourism and hospitalityDimitrios Buhalis, Tracy Harwood, Vanja Bogicevic, Giampaolo Viglia, Srikanth Beldona, Charles HofackerJournal of Service Management396662019ReviewStudies how technology disruptions are transforming the ecosystems with examples from the tourism and hospitality sector
3Real-time co-creation and nowness service: lessons from tourism and hospitalityDimitrios Buhalis, Yanyan SinartaJournal of Travel and Tourism Marketing378632019QualitativeExplores how brands in tourism and hospitality use technology to offer real time customer service that enhances customer engagement
4Handling class imbalance in customer churn predictionJeroen Burez, Dirk Van den PoelExpert systems with applications37823.632009QuantitativeThe study focuses on handling class imbalance in customer churn prediction to enhance customer relationship management
5Engaged to a robot? The role of AI in serviceMing-Hui Huang, Roland T. RustJournal of Service Research372932021ConceptualThe paper develops a strategic framework for using AI in customer service
6AI-based chatbots in customer service and their effects on user complianceMartin Adam, Michael Wessel, Alexander BenlianElectronic Markets: The International Journal of Networked Business34385.752021QuantitativeWith AI and technological advancements, and replacement of human chat service agents with conversational software agents such as chatbots, the study examines user-compliance and the effect of chatbots in customer service
7Service robot implementation: a theoretical framework and research agendaDaniel Belanche, Luis V. Casaló, Carlos Flavián, Jeroen SchepersThe service industries journal330662020Conceptual and reviewThe study provides a framework integrating service robots and how they can enhance customer satisfaction and loyalty
8Survey of review spam detection using machine learning techniquesMichael Crawford, Taghi M. Khoshgoftaar, Joseph D. Prusa, Aaron N. Richter and Hamzah Al NajadaJournal of Big Data31731.72015ConceptualThe paper studies the effects of big data analytics with an aim to review spam detection to ensure online reviews of customers are truthful and trustworthy
9Consumers and artificial intelligence: an experiential perspectiveStefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Simona BottiJournal of Marketing31077.52021ConceptualThe study examines the social and individual challenges and the costs that consumers experience, in their interactions with AI
10An agile co-creation for digital servitization: a micro-service innovation approachDaniel Sjödin, Valtteri Parida, Mikko Kohtamäki, Joakim WincentJournal of Business Research28356.62020QualitativeThe study examines how firms can co-create digital service innovations with their customers by overcoming the digitalization paradox and reaping advantages of digital servitization

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