Chapter 4 Fig. 1. Comparison of...

Chapter 4

Fig. 1.

Comparison of Patagonia Campaign “Don't Buy This Jacket,” 2011 (Picture Credit: Patagonia) and Philip Morris Intl. Campaign “Unsmoke,” Czech Republic, 2021 (Picture Credit: PMI).

Chapter 5

Fig. 1.

Corporate Communication Rhetorical Studies Classification Typologies.

Chapter 6

Fig. 1.

Distribution of Articles Published by Year.

Fig. 2.

Geographical Settings of the Dataset.

Fig. 3.

Theoretical Approaches Adopted by Certain Articles.

Fig. 4.

Methodological Natures of the Dataset.

Fig. 5.

Industrial Settings of Certain Articles in the Dataset.

Fig. 6.

Distribution of Articles in the Three Typologies.

Chapter 7

Fig. 1.

Main Challenges or Threats That Their Businesses Will Face in the Near Future.

110

Fig. 2.

Why Corporate/CEO Activism Matters.

110

Fig. 3.

Corporate/CEO Activism “Hot Topics”.

112

Chapter 11

Fig. 1.

The Evolution of Facebook Posts (September 27, 2021–March 8, 2022).

196

Fig. 2.

Visualization of the #Nuvreau/#Idonotwantto Network – Labels of the Top 10 In-Degree Nodes (NodeXL Pro).

198

Fig. 3.

Visualisation of the #Nuvreau/#Idonotwantto Network – Top 5 Groups by Top Word Pairs (NodeXL Pro).

200

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Chapter 4
Fig. 1.	Comparison of Patagonia Campaign “Don't Buy This Jacket,” 2011 (Picture Credit: Patagonia) and Philip Morris Intl. Campaign “Unsmoke,” Czech Republic, 2021 (Picture Credit: PMI).	39
Chapter 5
Fig. 1.	Corporate Communication Rhetorical Studies Classification Typologies.	54
Chapter 6
Fig. 1.	Distribution of Articles Published by Year.	73
Fig. 2.	Geographical Settings of the Dataset.	74
Fig. 3.	Theoretical Approaches Adopted by Certain Articles.	75
Fig. 4.	Methodological Natures of the Dataset.	76
Fig. 5.	Industrial Settings of Certain Articles in the Dataset.	76
Fig. 6.	Distribution of Articles in the Three Typologies.	78
Chapter 7
Fig. 1.	Main Challenges or Threats That Their Businesses Will Face in the Near Future.	110
Fig. 2.	Why Corporate/CEO Activism Matters.	110
Fig. 3.	Corporate/CEO Activism “Hot Topics”.	112
Chapter 11
Fig. 1.	The Evolution of Facebook Posts (September 27, 2021–March 8, 2022).	196
Fig. 2.	Visualization of the #Nuvreau/#Idonotwantto Network – Labels of the Top 10 In-Degree Nodes (NodeXL Pro).	198
Fig. 3.	Visualisation of the #Nuvreau/#Idonotwantto Network – Top 5 Groups by Top Word Pairs (NodeXL Pro).	200

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