Table 5 Summary for all constructs...

Table 5

Summary for all constructs

Construct	Composite reliability (CR)^a	Average variant extracted (AVE)^b
Personalized benefits	0.84	0.73
Privacy concerns	0.96	0.86
Trust	0.92	0.70
Hyper-personalization willingness-to-share	0.83	0.72

Construct	Composite reliability (CR)^a	Average variant extracted (AVE)^b
Personalized benefits	0.84	0.73
Privacy concerns	0.96	0.86
Trust	0.92	0.70
Hyper-personalization willingness-to-share	0.83	0.72

Note(s): ^aComposite reliability = (Σstd. factor loadings)² / [(Σstd. factor loadings)² + Σe]; ^bComposite reliability = (Σstd. factor loadings)² / (Σstd. factor loadings² + Σe)

Source(s): Authors’ own work

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