Table 1 Measures, sources and item...

Table 1

Measures, sources and item loadings on the latent construct

Construct/item	Item loading
Value consciousness (Itani et al., 2019)
I am very concerned about low prices, but I am equally concerned about product/service quality	0.622
I always check prices to be sure I get the best value/benefits for the money I spend	0.816
When I buy products/services, I like to be sure I get my money’s worth	0.852
When purchasing a product, I try to maximise the quality and benefits I get for the money I spend	0.814
Personalisation (Rahman et al., 2022)
The company makes personalised recommendations across the online and offline stores about what I should consider buying	0.773
The advertisements and promotions that the company sends to me are tailored to my situation	0.831
I believe that the online and offline stores of the company are customised to my needs	0.829
The company enables me to order products/services across online and offline stores that are tailor-made for me	0.798
*Privacy and security (Hossain et al., 2020)*
All the channels of the company have adequate security features	0.783
I feel secure about using this company’s multiple channels	0.760
My personal information across various channels of the company is protected	0.815
My personal information across various channels of the company is not shared with others	0.807
My financial information across various channels of the company is not shared with others	0.817
Omnichannel usage (Sun et al., 2020)
I have spent much time using the different channels of the company	0.792
I frequently access the different channels of the company	0.869
I have used the most available channels when dealing with the company	0.751
Most of my interactions with the company occur through different channels	0.810
Webrooming (Goraya et al., 2022)
While I am going to purchase products from the company’s online store:
I often visit the company’s online store for products and examine the product characteristics at a physical store	0.834
On the company’s online store, I check the product’s availability at the physical store and purchase at a physical store	0.860
I search/view products online via a mobile device and then purchase in the physical store	0.821
Showrooming (Goraya et al., 2022)
When I am in the company’s physical store:
I search/view products in the physical store and then purchase products online	0.731
I often browse online stores of other companies to enquire about similar products	0.873
I use a mobile device to browse online stores to compare prices of similar products	0.793

Construct/item	Item loading
Value consciousness (Itani et al., 2019)
I am very concerned about low prices, but I am equally concerned about product/service quality	0.622
I always check prices to be sure I get the best value/benefits for the money I spend	0.816
When I buy products/services, I like to be sure I get my money’s worth	0.852
When purchasing a product, I try to maximise the quality and benefits I get for the money I spend	0.814
Personalisation (Rahman et al., 2022)
The company makes personalised recommendations across the online and offline stores about what I should consider buying	0.773
The advertisements and promotions that the company sends to me are tailored to my situation	0.831
I believe that the online and offline stores of the company are customised to my needs	0.829
The company enables me to order products/services across online and offline stores that are tailor-made for me	0.798
Privacy and security (Hossain et al., 2020)
All the channels of the company have adequate security features	0.783
I feel secure about using this company’s multiple channels	0.760
My personal information across various channels of the company is protected	0.815
My personal information across various channels of the company is not shared with others	0.807
My financial information across various channels of the company is not shared with others	0.817
Omnichannel usage (Sun et al., 2020)
I have spent much time using the different channels of the company	0.792
I frequently access the different channels of the company	0.869
I have used the most available channels when dealing with the company	0.751
Most of my interactions with the company occur through different channels	0.810
Webrooming (Goraya et al., 2022)
While I am going to purchase products from the company’s online store:
I often visit the company’s online store for products and examine the product characteristics at a physical store	0.834
On the company’s online store, I check the product’s availability at the physical store and purchase at a physical store	0.860
I search/view products online via a mobile device and then purchase in the physical store	0.821
Showrooming (Goraya et al., 2022)
When I am in the company’s physical store:
I search/view products in the physical store and then purchase products online	0.731
I often browse online stores of other companies to enquire about similar products	0.873
I use a mobile device to browse online stores to compare prices of similar products	0.793

Note(s): “I use a mobile internet device to fetch information about discount/promotion offers at physical stores.” (Webrooming) and “I use a mobile internet device while shopping in the physical store.” (Showrooming) were initially in the questionnaire but were dropped in the analysis stage due to poor loading

Source(s): Authors’ own work

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