Phase 1 construct reliability and validity
| Constructs | Cronbach’s alpha | Composite reliability (rho_c) | Average variance extracted (AVE) |
|---|---|---|---|
| Value consciousness | 0.780 | 0.861 | 0.611 |
| Personalisation | 0.823 | 0.883 | 0.653 |
| Privacy and security | 0.856 | 0.896 | 0.634 |
| Constructs | Cronbach’s | Composite | Average |
|---|---|---|---|
| 0.780 | 0.861 | 0.611 | |
| 0.823 | 0.883 | 0.653 | |
| 0.856 | 0.896 | 0.634 |
Source(s): Authors’ own work
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