Table 3 Phase 2 constructs reliability... | Emerald Publishing

Table 3

Phase 2 constructs reliability and validity

Constructs	Cronbach’s alpha	Composite reliability (rho_c)	Average variance extracted (AVE)	Omnichannel usage	Showrooming	Webrooming
Standard PLS algorithm
Omnichannel usage	0.821	0.882	0.651	0.807
Showrooming	0.720	0.842	0.642	0.363	0.801
Webrooming	0.788	0.876	0.703	0.340	0.573	0.838
Consistent PLS algorithm
Omnichannel usage	0.821	0.822	0.540	0.735
Showrooming	0.720	0.728	0.476	0.461	0.690
Webrooming	0.788	0.789	0.555	0.419	0.747	0.745

Constructs	Cronbach’salpha	Compositereliability (rho_c)	Average varianceextracted (AVE)	Omnichannelusage	Showrooming	Webrooming
Standard PLS algorithm
Omnichannel usage	0.821	0.882	0.651	0.807
Showrooming	0.720	0.842	0.642	0.363	0.801
Webrooming	0.788	0.876	0.703	0.340	0.573	0.838
Consistent PLS algorithm
Omnichannel usage	0.821	0.822	0.540	0.735
Showrooming	0.720	0.728	0.476	0.461	0.690
Webrooming	0.788	0.789	0.555	0.419	0.747	0.745

Note(s): *Fornell and Larcker values on the diagonal in italic font

Source(s): Authors’ own work